SEMA eNews Vol. 19, No. 21, May 26, 2016

Do You Follow the Three C’s of Product Data Management?

Poor-quality or incomplete data will send web customers away in a matter of seconds, wasting your effort and money when the deal can’t be closed.

Millions and millions of dollars are spent every day to drive traffic to websites where, without the benefit of a live salesperson, the parts presentation itself becomes the “silent salesman.” Poor-quality or incomplete data will send customers away in a matter of seconds, with all that effort and money wasted when the deal can’t be closed.

So where to start? Testing your data against these three C’s will help ensure that you have the critical elements covered:

Current: Are you showing all of your current year applications?
Complete: Are all of the important data elements in your data set populated?
Content: Do you have quality content that properly represents your products?

These can be pretty big questions, but the good news is that there is quality help available to clear away the fog, and very affordable systems to make your data management as painless as possible.

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