Compiled by SEMA Editors
Multiple Transamerican Auto Parts business divisions, including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California.
Transamerican Auto Parts Returns With Key Sponsorships for 2016 King of the Hammers
Multiple Transamerican Auto Parts business divisions, including off-road retailer 4 Wheel Parts, are returning as official event partners and sponsors for the 10th annual Ultra4 Nitto King of the Hammers in Johnson Valley, California. Transamerican Manufacturing Group (TMG) will sponsor numerous activities and events, including the Smittybilt Every Man Challenge, under the auspices of its numerous off-road and performance aftermarket companies that include Pro Comp, Rubicon Express, G2 Axle & Gear and Smittybilt. The weeklong Ultimate Desert Race featuring multiple classes from motorcycles to the high-horsepowered Unlimited Class 4400 Ultra4 cars runs from January 30–February 6, and includes 4 Wheel Parts' sponsorship of the Ultra4 qualifying sessions for the 4400 main race and the Smittybilt Every Man Challenge on February 4.
Team 4 Wheel Parts racers Greg Adler, Brent Goegebuer and Kevin Adler are all slated to compete, with Greg Adler and Goegebuer in Friday's 4400 marquee event and Kevin Adler running in the Every Man Challenge. As an official partner, 4 Wheel Parts will have a significant retail presence with their Showroom on Wheels providing parts and services for teams in addition to the tens of thousands of off-road enthusiasts expected to descend upon the region dubbed "Hammertown." Parts and accessories, such as tires, tow straps and winches will be available on-site, along with expert advice from seasoned off-roaders.
Complementing its sponsorship of the King of the Hammers Stock Class, Pro Comp recently launched its new Tire Racing Program helmed by Kevin Adler, offering racers in various classes the opportunity to benefit from special pricing on select Xtreme MT2 tires. Rubicon Express is also sponsoring the Modified division and for the first time, the Legends class will have a sponsor in G2 Axle & Gear.
The countdown to the 2016 King of the Hammers begins this Tuesday, January 12, as 4 Wheel Parts teams up with Ultra4 Racing to present the drawing for the Smittybilt Every Man Challenge at its Compton 4 Wheel Parts location.
Aerospace Components will continue its Winner's Circle sponsorship at all NMRA, NMCA and NMCA West events in 2016.
Aerospace Components Winner's Circle Program Renewed for 2016; Wilwood Named as an Official Series and Contingency Sponsor at NMRA, NMCA and NMCA WEST Events; BangShift.com to Provide Live Feeds at Four Events in 2016
ProMedia Events has announced that Aerospace Components will continue its Winner's Circle sponsorship at all NMRA, NMCA and NMCA West events in 2016. Launched last year, the Aerospace Components Winner's Circle became a welcomed addition to each race during the season.
Wilwood Disc Brakes has announced a partnership with ProMedia Events as an official series and contingency sponsor at NMRA, NMCA and NMCA WEST events in 2016. After a successful presence at NMCA WEST events in 2015, Wilwood will expand their support of the drag-racing industry as an official sponsor of all three series. Additionally, Wilwood will provide contingency for each class at every event throughout the season. Competitors that run both front and rear Wilwood brakes, and display the Wilwood contingency decal, will be eligible to receive the monetary payout. The winner of each Professional class will receive $300 and the runner-up will receive $150. The winner of each Sportsman class will receive $150 and the runner-up will receive $75.
ProMedia also has announced a new partnership with BangShift.com for the upcoming season. As a result of this partnership, four NMRA and NMCA events in Georgia, Indiana, Illinois and Ohio will include a live feed in 2016, bringing all the drag-racing action of these premier grassroots American musclecar series' to fans across the globe.
Mickey Thompson Renews Sponsorship of Yamalube Star Racing Yamaha Team in 2016
Mickey Thompson has renewed its sponsorship of the champion Yamalube Star Racing Yamaha team in 2016. For the second year in a row, Jeremy Martin recently won the 250 class Pro Motocross Championship title, alongside his teammate, Cooper Webb, who won the West Coast Supercross Championship title. Aaron Plessinger earned the 250 class Rookie of the Year title in both Supercross and Motocross.
DIESEL Motorsports Partners With Performance Business Media
Performance Business Media has announced a newly forged partnership with DIESEL Motorsports as the official advertising agency for the only sanctioning body of diesel drag racing and sled pulling in the United States.
For 2016, the NMCA musclecar drag-racing series is bringing Ford, Chevy and Mopar factory super cars together in a 160 mph slugfest on the 1,320.
NMCA Announces New Factory Super Cars Class, VP Racing Fuels Xtreme Pro Mod Class
For 2016, the NMCA musclecar drag-racing series is bringing factory super cars, where Ford, Chevy and Mopar can throw down in a 160-mph slugfest on the 1,320. The new Factory Super Cars class is a heads-up class that will battle it out at all six 2016 NMCA events, and a champion will be crowned during the NMCA Awards Ceremony. The rules for the NMCA Factory Super Cars class are consistent with traditional supercharged combinations, including the most recent ones that utilize a 2.9L Twin-screw supercharger. The naturally aspirated engine packages are also included but given a significant weight break to help speed up those entries to keep up with the blown combos.
The NMCA Competition Team also has announced the VP Racing Fuels Xtreme Pro Mod class. Competing on the eighth-mile drag strip, these machines represent old school and modern musclecars but with a radical twist. They are chopped, channeled and scaled down to go along with the nitrous-injected, blown or turbocharged engine combinations.