SEMA eNews Vol. 18, No. 48, November 26, 2015

Velocity’s “Premiere Week From SEMA” Attracts Approximately 5 Million Viewers

By Della Domingo

  ignited
A one-hour special focused on the SEMA Battle of the Builders competition, hosted by Chris Jacobs (right) and Adrienne Janic (second from right), will premiere on Velocity in February.
   

While thousands of industry professionals gathered at the 2015 SEMA Show during the first week of November, millions of consumers and enthusiasts throughout the United States tuned in to Velocity for daily updates of the exclusive trade show taking place in Las Vegas. Dubbed “Premiere Week from SEMA,” Velocity showcased all-new episodes of its top-rated programs, along with daily reports from the SEMA Show floor.

Beginning Monday, November 2, and continuing through Friday, November 6, Velocity’s week-long primetime event reached an audience of 4.7 million people—the network’s second best week of 2015 in both primetime delivery and in ratings across key target demographics.

Velocity’s SEMA Show coverage was hosted by “Overhaulin’s” Chris Jacobs and Cristy Lee from “All Girls Garage.”

Stars from programs that included “Chasing Classic Cars,” “Bitchin’ Rides,” “Overhaulin’,” “FantomWorks” and “Wheeler Dealers,” shared additional coverage from the SEMA Show via Instagram, Facebook and Twitter.

A one-hour special focused on the SEMA Battle of the Builders competition also will premiere on Velocity in February. Filmed throughout the week of the SEMA Show and culminating at SEMA Ignited, SEMA Battle of the Builders is the ultimate competition for vehicle builders. The television special, hosted by Jacobs and Adrienne Janic, features behind-the-scenes footage of the competition, and never-before-seen coverage of the judges who narrowed the field down from more than 200 entries.

For details on the SEMA Battle of the Builders, visit www.semaignited.com.

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