SEMA eNews Vol. 18, No. 46, November 12, 2015

90% of Buyers Plan to Purchase From Exhibitors After the SEMA Show

  SEMA Show Floor Leads
Research indicates that the best time to contact SEMA Show leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after the event.
   

By Becca Butler

While exhibitors spend the week of the SEMA Show gathering qualified leads, one of the biggest mistakes exhibiting companies make is not following up with those leads. As exhausted and tired as exhibitors may be, it is important for them to follow up with customers promptly—especially since 90% of buyers plan on making a purchase after the SEMA Show.

Research indicates that the best time to contact leads is between 4:00 p.m.–6:00 p.m. on Wednesdays and Thursdays, and no more than a few weeks after an event. Start by prioritizing your most interested leads and contacting them as soon as possible. From there you can categorize buyers by their interest in your products and begin to send them personalized emails, invite them to your facility and build on the relationship that was started during your time at the SEMA Show.

Don’t wait to follow up. Take advantage of the buyers information gathered at this year’s Show before planning for the 2016 SEMA Show, taking place November 1-4 in Las Vegas, Nevada.  

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