While almost half of all buyers placed orders at the 2014 SEMA Show, nearly 90% also had plans to make purchases from exhibitors after the Show, and many buyers said that they were researching for future purchases rather than planning to make a purchase at the event. Yet many exhibitors lose out on that business because they either don’t properly collect lead information or don’t follow up with quality leads following the Show.
Exhibitors invest in the SEMA Show primarily to attract retail buyers. But it’s obviously not just talking to people at the event itself that produces product sales throughout the year. The process of generating and following up with leads should actually begin long before the doors open at the Las Vegas Convention Center.