SEMA eNews Vol. 18, No. 39, September 24, 2015

Nearly One-Third of Specialty-Equipment Purchases Are Made Online

  Consumer Purchase
With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, how consumers purchase their equipment will help product manufacturers capitalize on buyer habits
   

By Jason Catullo

According to the 2015 SEMA Market Report, consumers make nearly a third of their specialty-equipment accessory purchases online.

With the specialty-equipment industry reaching $36 billion in consumer spending in 2014, knowing how consumers purchase their equipment will help product manufacturers capitalize on buyer habits, identify opportunities to sell through the company’s existing website, and meet aftermarket product demand based on data regarding the most popular vehicle purchases made by consumers.

The $36 billion in consumer spending in 2014 represents an 8% growth over the previous year and the fifth-consecutive year of growth.

Another finding revealed in the report centers around the buying habits of consumers in the specialty-equipment marketplace. The report tracked consumer purchases of specialty-equipment products in 2014, offering insight into where they purchased products, the vehicles that were accessorized and the parts purchased. The report also examined consumer purchases by sales channel, vehicle segment and parts categories, followed by overviews for 43 automotive parts and accessories.

To learn more, download the report.

SEMA market research reports are available to SEMA Members at no cost, and to nonmembers at a nominal fee. Reports are listed and can be accessed at www.SEMA.org/research.

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