SEMA eNews Vol. 18, No. 35, August 27, 2015

SEMA Council & Network News: Networking and Educational Opportunities at the 2015 SEMA Show

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

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Network with hundreds of colleagues in the truck and off-road sector at the LTAA Industry Awards Reception.

Don't Miss These LTAA Events at the 2015 SEMA Show

By Clayton Drescher

LTAA Reception

Open to all employees of Light Truck Accessory Alliance (LTAA) member companies and prospective members, there is no better opportunity to connect than at the annual LTAA Industry Awards Reception at the SEMA Show. The event will be held Wednesday, November 4, from 5:00 p.m.–7:00 p.m., in the Las Vegas Convention Center room N262-264.

The evening will include great food, networking and tributes to some of the most influential professionals and companies in the industry. Arrive early to rent a pinewood racer in exchange for a $20 donation to SEMA Cares, and then compete for the title of Fall Nationals Top Eliminator. Register now!

LTAA SEMA Show Booth & Happy Hour

Are you a buyer interested in meeting exhibitors in the truck and off-road industries? Are you a manufacturer hoping to build leads in a casual environment on the Show floor? Truck and off-road buyers and exhibitors are invited to the LTAA Happy Hour at the LTAA booth (#34169) in upper South Hall of the Las Vegas Convention Center, Tuesday, November 3, from 4:00 p.m.–5:00 p.m. Wrap up the first day of the 2015 SEMA Show by mingling with motivated buyers and exhibitors and learning about the council over a drink. Register here!

For more information on these or any other LTAA events, contact Clayton Drescher at 909-978-6696,

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MPMC Media Trade Conference Manufacturer Registration Now Open

The Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else does a manufacturer have the opportunity to meet with automotive editors in as many as 42 in-person meetings.

Exhibitor registration for the 2015 MPMC Media Trade Conference is open now through September 5, 2015. Only 100 spots are available, and participants will be chosen using a random-number lottery system. Manufacturers who submitted an application but were not selected for the 2014 event are automatically guaranteed a spot in the 2015 event (if the application is submitted by the deadline of September 5, 2015). Exhibitor selection is available only for MPMC-member companies.

Media Registration will open in October 2014. For media inquiries, contact Della Domingo at or 909-978-6723.

Not an MPMC member? Join today. MPMC members must manufacture parts used in sanctioned motorsports events, and all applications for membership are subject to review.

For general or exhibitor inquiries, contact Lindsay Bianco at, 909-978-6692.

Register now for the Media Trade Conference.

Connect With Fellow Motorsports Parts Manufacturers at PWA Conference

The Motorsports Parts Manufacturers Council (MPMC) will hold an open General Membership Meeting during the PWA Conference on Sunday, August 30. Open meetings give MPMC members the chance to connect with each other, meet the council leadership, and learn more about industry developments.

An interactive discussion will be included in the agenda, where attendees will share and hear from other members about challenges, opportunities, and strategies for the future. MPMC member and non-member motorsports parts manufacturers are encouraged to attend.

When: Sunday, August 30, 2:00 p.m.–4:00 p.m.
Where: Embassy Suites Anaheim South, Garden Grove, California
Room: Salon A

Register for the MPMC General Membership Meeting.

For more information about this event, contact Jim Skelly at 909-978-6690 or

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Visit MRN's website.  

Exclusive Event for Manufacturer Reps at the SEMA Show

The SEMA Manufacturers' Representative Network (MRN) will host a collection of business-critical discussions moderated by industry experts exclusively for manufacturers' representatives on Sunday, November 1, from 3:30 p.m.–6:00 p.m., in the Las Vegas Convention Center, Upper North Hall, Room N256. The Rep Roundtable, powered by the MRN, will provide attendees with the opportunity to ask questions and receive practical solutions to real-world manufacturer rep opportunities and issues. The cost is $25 for SEMA members and $35 for non-members. Register today.

The topics and speakers will include the following:

How to Handle Private-Equity Acquisitions and Management

Speaker: Mitch Williams, president and CEO at Restoration Parts Unlimited Inc.
Synopsis: What actions should reps take when a private-equity firm is acquiring one of their manufacturers? What should reps do if they are terminated after a private-equity acquisition? How can reps protect themselves in the future?

Three Biggest Challenges Facing Reps Today and Tomorrow

Speaker: Clay Taylor, The Law Office of D. Clay Taylor
Synopsis: What are the challenges facing reps today and in the future? How a rep can strategically plan to face these challenges?

How to Be a Great Rep in the E-Commerce Market

Speaker: Bernard Bolisig, principal at UPSHIFT Marketing
Synopsis: Five things reps can do to increase their value to the e-commerce customer. How reps can help non-e-commerce customers enter e-commerce. Future trends in the e-commerce market that reps should know to increase sales.

Wealth Management for Reps

Speaker: Andrew D. Horowitz, vice president/financial advisor at Morgan Stanley
Synopsis: How should a rep without access to company investment plans prepare financially for the future? Discover investment tools a rep can use and how to find a wealth-management professional.

Tools and Trends for a Mobile Workforce

Speaker: Tyler Tanaka, president at CIE Digital Labs
Synopsis: Learn about mobile apps for better communication and digital business trends that manufacturers’ reps should stay on top of, including mobile apps for travel and for better organization.

Improving Your Rep Team’s Communication, Training and Overall Goals

Speaker: Nikki Weiss, president at Sa1esWise
Synopsis: Find out how everyone in your rep organization can help improve the overall team, the importance of continuous training with your rep team and improving communication with your rep team and manufacturers.

Register today. Questions? Please contact Bryan Harrison, SEMA director of networks, at 909-978-6691 or

Earn Up to $600 in Two Easy Steps

Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive. Between now and September 2, 2015, reps who refer new suppliers to the SDC can earn a cash reward of anywhere between $150–$600.

The first step for reps is to start a conversation with their manufacturer clients about the benefits of selling more parts with data and the solutions that the SDC offers to help them manage and distribute great product data. Next, visit the SDC incentive page and complete the form by September 2. An SDC employee will follow up with each supplier to begin the on-boarding process.

As long as the supplier is referred during the incentive period and on-boarded by November 27, 2015, the referring rep will receive a check in the amount of that supplier’s first month’s dues. These checks are issued to individual reps, not SEMA-member companies.

For reps who need a little preparation for these discussions, training is available through the MRN Certification Program. The web-based educational series helps manufacturers’ representatives learn more about what the SDC offers through courses designed to build confidence in discussing the data-management system with customers. Contact SDC Director of Membership Jim Graven at to sign up.

Visit to learn more about the MRN SDC Incentive program and start earning rewards today.

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The PRO Booth Happy Hour is a popular draw in the North Hall.

Save the Date: PRO to Host Slate of Networking and Educational Opportunities at the 2015 SEMA Show

By Clayton Drescher

The Professional Restylers Organization (PRO) will offer a valuable slate of events, meetings and seminars to maximize the SEMA Show experience for professionals in the aftermarket restyling and accessories industry.

PRO Booth and Happy Hour

Visit PRO in the North Hall at Booth #12561 during Show hours to learn more about what the council has to offer, the group's long-term goals or just to meet the leadership face to face. If you’d like to help out, get connected and advocate for PRO to Show attendees, please consider volunteering to help staff the booth.

Be sure to take a mid-week break by mingling with motivated restyling buyers and exhibitors over drinks at the PRO Happy Hour, Wednesday, November 4, from 4:00 p.m.–5:00 p.m. Register here.

PRO Pool Party

PRO will hold its annual industry networking and awards reception, this year dubbed the PRO Pool Party, Tuesday, November 3, from 5:30 p.m.–7:30 p.m., on the pool deck of the Westgate Hotel (third floor). You won’t get wet, but you’ll have a good time! The reception is open to all employees of PRO-member companies and others interested in learning more about the council. It will feature networking opportunities and award presentations to honor leaders in the restyling industry, as chosen by peers. Register now.

PRO General Membership Meeting

PRO members and others who would like to learn more about the council are invited to attend a general membership meeting, Thursday, November 5, from 7:30 a.m.–9:00 a.m., in the Las Vegas Convention Center, room N234. The meeting will provide a chance to learn more about the group’s focus and connect with others in the restyling and accessories market over breakfast. Register today.

Dealer Education

  • Car Dealer Stories: Unfiltered Truths About Operating a Profitable Accessory Program, Wednesday, November 4, 11:00 a.m.–12:00 p.m., LVCC, room N254
  • Enhancing the Consumer Experience: A New Approach to Dealership Profit Centers, Wednesday, November 4, 1:00 p.m.–2:00 p.m., LVCC, room N252
  • Accessory Resources for New- and Used-Vehicle Dealers, Thursday, November 5, 10:00 a.m.–11:00 a.m., LVCC, room N252

For more information on the Auto Dealer Track, visit the SEMA Education section of to pre-register.

Restyler Education

PRO members will explore and present the latest tips and tricks on a topic near and dear to restylers’ hearts in “The Art of Selling Car-Dealer Direct: What You Need to Know” on Thursday, November 5, from 2:00 p.m.–3:00 p.m., LVCC, room N256. Register for this session.

For more information about any of these programs, contact Clayton Drescher, SEMA council liaison, at 909-978-6696,

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SBN Member of the Month—Victoria Newton, Digital Throttle

  Victoria Newton
Victoria Newton, Digital Throttle

Victoria Newton is the president of marine and motorsports aftermarket at Digital Throttle, located in San Juan Capistrano, California.

What does your company do?
Digital Throttle is a vertical ad network, providing online advertising through independent automotive, powersports and marine aftermarket-focused websites.

What is your position?
President of marine and motorsports aftermarket.

What is the most satisfying aspect of your job?
Working with companies to help expand their digital footprint—reaching new markets and measuring every dollar spent.

How long have you been involved with the automotive aftermarket?
I began working at Powerboat Magazine in 1994 and stayed until Source Interlink took me on in 2009, where I was until 2013 when I started with Digital Throttle.

What brought you to the industry?
I grew up on boats and was a competitive water skier in college. I always loved all competitive motorsports.

What are some of your major professional accomplishments?
I managed to become publisher of the world’s leading performance boat magazine, Powerboat, in an industry dominated by men. I was the first woman to hold this position and while maintaining this title. I was promoted to group publisher, overseeing all marine titles at the company. In this role, I managed all aspects of the magazines, including personally testing more than 500 high-performance boats and 200+ Personal Watercraft worldwide. In addition, I competed in the Catalina Ski race twice and various races overseas in Malta and Dubai.

Are you a member of any other professional organizations?
AWSA (American Waterski Association), PADI (Professional Association of Diving Instructors) NAPW (National Association of Professional Women) WIPP (Women in Periodical Publishing).

Who are your industry mentors?
Warren Kosikov, Jerry Nordskog and Wiley Poole.

What is the best piece of advice you ever received?
Don’t be intimated by enthusiastic staff. Encourage and challenge your staff to grow and learn your job so that you can be free to climb the ladder and expand personal growth.

What would someone meeting you for the first time be surprised to learn?
Probably that the person who has taught me the most in life is my sister Nicci, who was afflicted with Cerebral Palsey at birth. She can’t speak, walk or hear, but she has provided me inspiration to live each day, work hard, play harder and always appreciate the small things.

What is your dream car?
Jeep Wrangler, totally dialed in for off-road adventure.

What is your favorite pastime?
Anything on or in the water.

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SEMA Show 2015 Education Session Powered by WTC and TIA

The Tire Industry Association (TIA) and the Wheel and Tire Council (WTC) have joined forces to provide wheel and tire sales and installation professionals with the latest tools and techniques to inspire customer confidence in the entire process. Participate in this TIA/WTC session and take the lead in your market.

Aftermarket Wheels and Tires—Right Sale, Right Fit
Powered by WTC and TIA

When: November 4, 2015 - 10:00 a.m.–11:00 a.m.
Where: Las Vegas Convention Center, Upper North Hall, N252
Presenters: Wayne Williams, Exsell Marketing and Chair-Elect, SEMA Wheel & Tire Council; Sean MacKinnon, Tire Industry Association, Director of Automotive Training Development

An informed sales and install team inspires confidence in customers. The Tire Industry Association and the SEMA Wheel & Tire Council are offering new and updated resources to support you in making the sale and completing the install. Equip your sales staff with the data-driven knowledge they need to educate your customers on the effects of various plus-sizing decisions on vehicle dynamics and provide your techs with the resources they need to correctly and quickly install aftermarket wheel and tire packages while maintaining TPMS integrity and accuracy.

Register for Aftermarket Wheels and Tires – Right Sale, Right Fit.

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