In addition to the noteworthy statistics, data and trends, the SEMA Market Report’s findings may also be of interest to reporters and journalists.
By Becca Butler
While the new SEMA Market Report is designed to help SEMA-member companies make strategic, educated business decisions, it is also filled with noteworthy data that may be of interest to reporters and journalists.
SEMA members can use the information from the report to pitch a story to their local media. The report notes that consumer spending on automotive specialty-equipment parts and accessories is on a rise, reaching $36 billion in 2014. This number represents an 8 percent growth over the previous year and the fifth consecutive year of growth.
Share this positive news with your local newspaper or media outlet.
Provide the media with useful aftermarket information taken from the study, including key statics from your market segment that demonstrate the strength of the niche. Or use specific quotes from Chris Kersting, president and CEO of SEMA, to discuss aftermarket trends. Identify products that you manufacture or sell that are discussed in the report.
The report includes:
- Overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase estimates for sales channel, vehicle types and 43 parts categories
- Industry and economic trends
- Vehicle sales trends
The 2015 SEMA Market Report, a valuable resource for our member companies, can be accessed at www.sema.org/marketreport2015.