SEMA eNews Vol. 18, No. 27, July 2, 2015

Net Neutrality—Score One for the Little Guy

As of June 2015, new government regulations took effect to help restore what has commonly become known as net neutrality—or equal access to the Internet.

As of June 2015, telecommunications and cable companies were knocked back on their heels when new government regulations took effect prohibiting those companies from allowing some company websites to download faster than others. The move restores what has commonly become known as net neutrality—or equal access to the Internet.

For businesses, the new rules issued by the Federal Communications Commission (FCC) ensure that their competitors cannot cut special deals with telcos and cable companies to give preferential download treatment to their websites and web properties. Put another way: A giant company that uses a lot of video to promote its brand can no longer cut a deal with a broadband provider to ensure that its video downloads quicker than, say, the promotional video a much smaller company uploads
to YouTube.

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