SEMA eNews Vol. 18, No. 25, June 18, 2015

SEMA Show New Products Showcase Moves to Key Location

  New Products Showcase
Occupying a key path between two halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls.
   

By Della Domingo

The New Products Showcase, one of the most sought-after attractions at the annual event, will be located on the bridge between the Central and South Halls at the west end of the Las Vegas Convention Center during the 2015 SEMA Show.

“The New Products Showcase is an essential part of the SEMA Show. Thousands of buyers and media visit the Showcase to discover leading trends, and participating exhibitors rely on it as a tool to generate awareness of their products and brand,” said Peter MacGillivray, SEMA vice president of communications and events. “The new location will make it easier for buyers to discover new products, media to generate coverage and exhibitors to drive traffic to their booths.”

Occupying a key path between two Halls, the New Products Showcase will be easily accessible to Showgoers en route to either the Central or South Halls. The New Products Showcase will also feature extended hours and be available before and after the Show floor opens and closes.

To make it easy for visitors to connect with manufacturers of products they see in the Showcase, buyers and media can use scanners to create a personalized list of products in which they are interested. Information, including company name and booth location, will be included on the list based on what products are scanned.

Exhibitors can enter products into the Showcase using an online form. The first entry is free for all exhibitors, and there is a category for products that do not qualify as “new.” To learn more, visit www.semashow.com or contact sales@sema.org, 909-396-0289.

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