SEMA eNews Vol. 18, No. 23, June 4, 2015

Honda Announces 2016 HR-V SEMA Show Project Vehicle Program

By SEMA Editors

  hrv
The all-new ’16 Honda HR-V crossover is available for 2015 SEMA Show project vehicle proposals.
   

The ’16 HR-V crossover is an all-new Honda vehicle that blends the styling of a coupe and the space and utility of an SUV in one sporty, versatile multi-dimensional vehicle. The HR-V enters the fast-growing crossover market with dynamic exterior styling, performance, fuel efficiency and a spacious and versatile cabin.

Power comes from a 1.8L SOHC 16-valve 4-cylinder engine with an i-VTEC valvetrain, producing a peak 141 hp at 6,500 rpm and 127 lb.-ft. of torque at 4,300 rpm. The engine is mated to a continuously variable transmission (CVT) or a 6-speed manual transmission (LX and EX FWD only). This engine is shared with the highest-volume trims of the ’15 Civic.

The HR-V is available with front-wheel drive (CVT or MT) or with Honda's Real Time AWD with Intelligent Control System (CVT only) as also used on the CR-V.

Proposal Submission Deadline: June 19, 2015
Award Recipient Notification Date: by July 10, 2015
Vehicle Delivery: Late-July/Mid-August 2015

Project Vehicle Program Goals

Honda wants to communicate and amplify the strengths of the HR-V as the right-sized, fun and active vehicle for the next generation of car buyers through project vehicle builds culminating in a display at the 2015 SEMA Show in Las Vegas.

Approved projects will honor Honda logo usage restrictions. Themes that support some or all of the stock ’16 HR-V’s strengths are encouraged, with uniqueness, style and ambition earning extra consideration.

Offer and Benefits

  • Giveaway of a ’16 Honda HR-V EX or EX-L Navi (please specify in proposal) to create and promote accessories and/or vendor capabilities. Value of giveaway vehicle will be less than $27,000.
  • Display of the modified HR-V in the official Honda display at the 2015 SEMA Show in Las Vegas.
  • Potential display of the modified HR-V at major auto shows around the country and Honda promotional events.
  • Potential media coverage of the modified HR-V, and therefore the vendor name from the SEMA Show and through other media outreach.
  • Inclusion in the SEMA Show press release from Honda with accompanying vehicle images disseminated to media and posted on Honda’s media website.

Requirements

Proposal:

Honda requests that detailed project proposals be submitted to hondaevents@hna.honda.com before June 19, 2015. Include details in the categories listed below:

  • Vehicle Theme: Describe very clearly your overall build theme, target audience, etc.
  • Proposed vehicle modifications.
  • New products potentially being developed for the HR-V through the project.
  • Promotional, media and social media outreach plan prior to and beyond the SEMA Show (i.e. tour of events, specific magazine feature articles, online promotion, etc.)
  • Examples of previous project vehicles and promotional activities by the applicant.
  • Plans to integrate Honda Genuine Accessories for the HR-V, which will be available at no charge to vehicle recipients.
  • Detailed renderings of the proposed vehicle in .jpg format.

Customizer:

Aftermarket companies requesting vehicles should have these capabilities:

  • Financially and technically capable of building a one-off show car without financial or parts support from American Honda Motor Co. Inc.
  • Willing to partner with other non-competing aftermarket companies or enthusiast publications to enhance the vehicle project.
  • History of active promotion of vehicle projects with an established marketing plan.

Project vehicle recipients must:

  • Commit to make the vehicle available to Honda or its dealers, if requested, for additional shows and exhibits for a minimum of two years from the initial delivery date.
  • Commit to feature the vehicle with the Honda and model logos intact and visible.
  • Commit to provide regular reports to Honda Public Relations regarding media coverage and event activity for the project vehicle for a minimum of two years from the initial delivery date.
  • Commit to have the completed vehicle available for photography in Torrance, California, by Monday, October 26, 2015.
  • Pay applicable federal and state gift taxes on the value of the giveaway vehicle. Value of vehicle will not exceed $27,000.

To obtain digital images of the vehicle for your rendering, submit a request to hondaevents@hna.honda.com. These images or renderings based upon them may not be used for any outside promotion. Full details about and viewable photos of the ’16 Honda HR-V are available at www.hondanews.com.

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