SEMA eNews Vol. 18, No. 22, May 28, 2015

Do Buyers Really Want Knick Knacks?

By Becca Butler

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Freebies, such as T-shirts signed by celebrities, are among the top five leading reasons for buyers to stop at an exhibitor’s booth.
   

Giveaways can be an effective way to convince buyers to stop at a SEMA Show booth. In fact, 2014 SEMA Show buyers cited that freebies were among the top five leading reasons for them to stop at an exhibitor’s booth, along with product or vehicle displays, product demonstrations and a unique booth layout/design. Regardless of what you decide to incorporate into your booth, now is the time to start planning.

Giveaways can help buyers remember your company and product long after the trade show ends. Given that there are many options from which to choose, from T-shirts to backpacks, exhibitors may want to carefully decide what exactly they want to give away. Drivingline shares a few ideas from last year’s SEMA Show.

Exhibitors can learn how to get the most out of their 2015 SEMA Show and attract buyers by contacting an account rep at sales@sema.org or 909-396-0289. Manufacturers that have not yet secured booth space may do so at the SEMA Show website.

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