SEMA eNews Vol. 18, No. 20, May 14, 2015

New SEMA Show Expansion Area Near South Hall

By Della Domingo

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First-Time and Featured Exhibitors areas serve as extensions to the SEMA Show’s 12 designated floor sections, thereby allowing additional manufacturers the opportunity to participate in and meet with buyers during the annual trade show.
   

The 2015 SEMA Show, Tuesday–Friday, November 3–6, in Las Vegas, will include a new expansion area to accommodate additional exhibitors. Located in the outside area south of the Las Vegas Convention Center (adjacent to the Renaissance Hotel), this new First-Time and Featured Exhibitors area will also include a transportation hub and serve as a primary thoroughfare into the 2015 SEMA Show.

“Industry professionals value and rely on the SEMA Show to do business,” said Peter MacGillivray, SEMA vice president of communications and events. “The expansion areas make it possible for more businesses in the industry to participate in the Show.”

First-Time and Featured Exhibitors areas serve as extensions to the SEMA Show’s 12 designated floor sections, allowing additional manufacturers the opportunity to participate in and meet with buyers during the annual trade show. The 2015 SEMA Show will include a total of four First-Time and Featured Exhibitors areas, each consisting primarily of newer manufacturers. The expansion areas include exhibitors representing market segments from nearby floor sections. The four expansion areas are:

  • Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, behind the Renaissance Hotel.
  • Upper South: Located in the upper level of South Hall on the east side.
  • Grand Lobby Meeting Rooms: Located in the Las Vegas Convention Center Meeting Rooms N100–120, between North and Central Halls, just east of the Grand Lobby.
  • Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center.

The four areas are conveniently located in or near the convention center’s halls, making them easy and natural extensions to the existing Show floor. Each area also includes a unique feature or attraction, such as a transportation hub, parking or registration.

The 2015 SEMA Show will not include the Gold Pavilion, which housed hundreds of exhibitors during the 2014 event. Instead, the area across the street from Paradise Road will accommodate parking during the 2015 SEMA Show, and will feature the second-annual SEMA Ignited event after the SEMA Show closes Friday, November 6. SEMA Ignited is the official SEMA Show afterparty where consumers are able to see and get up close with vehicles from the trade-only event.

“Several factors are taken into consideration before determining the location of Show features and attractions,” said MacGillivray. “We’re constantly looking for ways to improve and provide the industry with the greatest value. Given the new space near the Renaissance Hotel that’s been made available, 2015 SEMA Show exhibitors will be better served by the space that will include a transportation hub with parking, buses and taxi drop-off.”

The upcoming SEMA Show is on track to include nearly 2,400 exhibiting manufacturers. To view the online floorplan or for more details, visit www.SEMAShow.com.

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