SEMA eNews Vol. 18, No. 19, May 7, 2015

Want More Customers? Attend the SEMA China Business Development Tour

By Linda Spencer

  china
SEMA China Business Development Tour participants will exhibit at the China Auto Salon (CAS), visit retailers, take part in networking events and learn about the specialty-equipment market at an exclusive briefing with U.S. government officials and top Chinese buyers.
   

Join the SEMA China Business Development Tour, September 16–20, 2015, in Shanghai, where attendees will have the opportunity to explore their product sales potential in a market with 1.3 billion consumers, the world’s largest vehicle market, a rising middle class, a strong and growing demand for light trucks and a love for American products.

During the subsidized trip, SEMA China Business Development Tour participants will exhibit at the China Auto Salon (CAS), visit retailers, take part in networking events and learn about the specialty-equipment market at an exclusive briefing with U.S. government officials and top Chinese buyers.

Program fees include hotels, meals, a reception, exhibition space, a turnkey booth, an interpreter and local transportation. Register now for the SEMA China Business Development Tour or contact Linda Spencer for more information.

Five Chinese market facts:

  • China is already the world’s largest passenger-vehicle market.
  • American vehicles are popular in China. The new global Mustang is expected to be a big hit and fullsize pickups and Jeeps are in demand.
  • A growing Chinese middle class, now estimated at up to 300 million people and growing rapidly, is expected to fuel a strong future demand for cars and specialty equipment.
  • Chinese consumers are increasingly seeking out foreign products. They associate U.S. and other Western luxury brands with quality. With growing incomes, these consumers have the ability to purchase sought-after brands.
  • SUVs and other light-trucks are the market leaders in Chinese passenger vehicle sales, which were up 20% last year compared to 8% growth for the market at large.
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