SEMA eNews Vol. 18, No. 18, April 30, 2015

Battle of the Builders: Behind the Scenes With Bobby Alloway

By David Hakim

 

Many of those hot rods built by Alloway’s Hot Rod Shop have won awards and become recognizable icons within the automotive aftermarket industry.

   

Way back when, Bobby Alloway saw the need to produce hot rods that met his level of perfection and taste. That’s when he decided to go full throttle and open up Alloway’s Hot Rod Shop, based in Louisville, Tennessee. Since then, Alloway and his crew have been turning out award-winning hot rods for discriminating customers who want to be a step above the rest of field.

Many of those hot rods built by Alloway’s Hot Rod Shop have won awards and become recognizable icons within the automotive aftermarket industry. In 2014, that list included its ’37 Chevy Coupe, which was named a Top-10 finalist in SEMA’s first Battle of the Builders competition during the 2014 SEMA Ignited event.

“It was an honor to be a part of the inaugural Battle of the Builders,” said Alloway. “We're like a family and know each other real well and the rivalry is intense but friendly.”

Alloway’s ’37 Chevy Coupe has been completely modified, from its McLaren Chevrolet big-block engine with stack injection that echoes the infamous Can-Am racing series of the late ’60s and early ’70s, to its modern Art Morrison chassis, Corvette-styled interior and customized billet wheels. The result is a classic pre-war Chevrolet that has the looks and the muscle to stand away from the pack, which is exactly what Alloway sets out to do every time he begins a new project. SEMA’s Battle of the Builders was simply the latest challenge—one he is always willing to accept at full-throttle.

To learn more about SEMA Battle of the Builders and to find out how you can be a part of the 2015 competition, visit www.semaignited.com.

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