SEMA eNews Vol. 18, No. 13, March 26, 2015

RAM Unveils Texas Ranger Concept Truck

By SEMA Editors

ram
The RAM Texas Ranger edition concept truck, unveiled at the 2015 Dallas Auto Show, is identified by Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled.

RAM truck brand President and CEO Bob Hegbloom unveiled a Texas Ranger concept truck at the 2015 Dallas Auto Show to commemorate and promote the brand’s partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum.

The RAM Texas Ranger edition concept truck is identified by Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled.

Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck’s tailgate.

Each of the four polished-aluminum 20-in. wheels also gets a milled-aluminum Texas Ranger center cap.

The Texas Ranger edition is painted in a bright white and bright silver metallic two-tone color scheme that embodies the white hats and silver badges worn by the law enforcers.

Starting with the etched canyon brown and tan leather and tooled-metal details that distinguish RAM’s Laramie Longhorn edition, RAM’s designers have loaded the concept truck with Texas Ranger-edition accents.

Among the most notable are four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters. Front doors have the obverse or “heads” side and rear doors contain the reverse or “tails” side of the coin.

Although the RAM Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness for the Texas Rangers Hall of Fame and Museum, officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.

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