By Becca Butler
Exhibitors who sign up for space before April 6 will be included in the Priority Booth Space Selection—a three-week process at which time exhibitors are assigned their actual booth location and number.
The 2015 SEMA Show may be months away, but exhibitors will benefit by securing space now. The biggest and most obvious reason to submit a booth space application today is to be included in the Priority Booth Space Selection Process. Exhibitors who sign up for space before April 6 will be included in the Priority Booth Space Selection—a three-week process at which time exhibitors are assigned their actual booth location and number.
However, there are other important benefits to signing up early:
- Get individual and dedicated assistance: Last year, SEMA enhanced its customer service by assigning each member company with a single point of contact to assist with all Show-related services. The in-house account reps help with booth space, sponsorships, registration and much more. Now is the best time to get to know and connect with your rep. As the SEMA Show draws closer, their schedules will be busier—as will yours. Make sure they know and understand your goals and objectives now, so that they can better assist you throughout the planning process.
- Know and understand the SEMA Show: For first-time exhibitors, now is the best time to familiarize yourself with the programs and services that the SEMA Show offers. Unlike other trade shows, the SEMA Show offers unique media opportunities, networking events and educational programs. Since the SEMA Show continues to evolve and change each year, veteran exhibitors are also encouraged to spend this time understanding how new programs may impact them. For example, a new 2015 policy states the size selected on the booth space application is the size that will be assigned during the Priority Space Selection Process. Changes to the size can be made only after the space allocation process. Applying early allows you to fully understand the new policies and changes, and gives you a chance to connect with SEMA Show Staff or your sales representative for further details regarding the change.
- Avoid technical glitches: The Internet makes it easier than ever to sign up for booth space, allowing exhibitors the ability to submit all the necessary information at a single, convenient time. Yet, the reality is that there may be technical problems. While unlikely, power may go out and connections may be lost. Don’t take the chance by waiting until the last minute, and make sure you receive a confirmation e-mail after submitting your application. (Hint: Avoid using Google Chrome when applying for booth space, as the web browser is not compatible with the application.)
Applications received before Monday, April 6, will be included in the Priority Booth Space Selection Process, where exhibitors select their location at the Show. Applications received after the deadline will be assigned remaining space.