By SEMA Editors
Education Day will consist of 24 sessions, led by some of the biggest names in hot-rod parts manufacturing, including Comp Cams, Holley, MSD and more.
After a long and successful run in Indianapolis, the Hot Rod Industry Alliance (HRIA) made the decision last year to move its annual Education Day to the Detroit Autorama. For 2015, the Autorama will once again host the event—taking place Friday, March 6, 8:30 a.m.–5:00 p.m.
Education Day consists of 24 sessions, led by some of the biggest names in hot-rod parts manufacturing, including Comp Cams, Holley, MSD and more. These product specialists will demonstrate their parts and train attendees on product features, benefits and installation guidelines.
Aside from the product-exposure opportunity for manufacturers, it is a chance for dealers, installers and builders to get up close and personal with new products and the pros who can answer their questions. The presenters will also be prepared with selling tips and techniques related to their product lines.
“It’s an opportunity to get very detailed information from some of the top manufacturers in the industry,” said HRIA Chair John McLeod. “It really gives you a place to ask questions and meet and greet all of them.”
Autorama, which is well known for having the world’s most coveted hot rods, prestigious award competitions, industry celebrities and top student programs, attracts more than 150,000 individuals annually. Education Day is open to all hot-rod shops and businesses, as well as to Autorama attendees. All of the workshops are free of charge.