SEMA eNews Vol. 18, No. 3, January 15, 2015

SEMA Council & Network News: Improve Your eCommerce Skills and Save Money

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.


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Improve Your E-Commerce Skills At a Discount

Applications are being accepted now through March 16 for a second ETTN Professional Development Program. The Internet Retailer Conference and Exhibition (IRCE), will take place June 3–4, 2015, in Chicago. On its own, the costs associated with this conference could prove prohibitive for members, but through ETTN, participants receive a specially negotiated registration rate, and the company of the participating employee receives a $500 grant from SEMA to assist with registration (all benefits received are considered taxable income). IRCE, a two-day conference, originally cost $1,095. Combining the negotiated rate and SEMA grant, ETTN members save 80% and pay only $216 for registration.

IRCE is in its 11th year and is largely considered to be a flagship event of the e-commerce industry. Each year, more than 10,000 attendees travel to Chicago to hear from more than 200 expert speakers representing all areas of the industry. This year, exciting speakers include top executives from Target, 1-800-Flowers.com, QVC and more. In addition to the educational opportunities, the 250,000 sq.-ft. exhibit hall presents more than 600 companies in the e-commerce solutions industry.

Applicants may be selected to attend one of three conferences in 2015, along with SEMA staff and a group of nine other network members. The first conference selected was the Social Media Strategies Summit, which will take place in Las Vegas, February 10–12. Later in the year, a third group of members will learn customer service and engagement skills at the Disney Quality Service course.

To learn more about the program and apply, visit the ETTN Professional Development Program homepage or contact Senior Manager of Networks Bryan Harrison.

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Hot Rodders Discuss Industry Developments in Southern California

The Hot Rod Industry Alliance (HRIA) will hold its Long-Range Planning Meeting at the Sheraton Fairplex Conference Center in Pomona, California, Friday, January 23. The meeting is open to all hot-rod industry professionals. Non-HRIA members are welcome to attend.

The event will provide a chance to connect with other hot rodders, meet the council leadership and learn more about industry developments. Join HRIA from 9:00 a.m.–11:30 a.m. in Sonoma 2 and 3; lunch will be served for attendees. RSVP today. For more information, contact Council Director Jim Skelly.

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SEMA Networking Event Powered By SBN, YEN and MPMC

The SEMA Businesswomen’s Network (SBN), Young Executives Network (YEN) and Motorsports Parts Manufacturers Council (MPMC) will hold their annual automotive industry networking mixer during the MPMC Media Trade Conference in the lounge of the Embassy Suites Santa Ana Orange County Airport North, Thursday, January 22.

This event is a great opportunity to meet and network with fellow young automotive executives, motorsports manufacturer managers and female industry professionals in an engaging and relaxed atmosphere.

The Karaoke machine will make a comeback for 2015, offering an opportunity to sound off your best vocals.

Please RSVP with SEMA's Senior Manager of Networks, Bryan Harrison, at BryanH@sema.org or 909-978-6691.

Date: Thursday, January 22, 2015
Time: 7:00 p.m.–10:00 p.m. (PST)
Location: Embassy Suites Santa Ana Orange County Airport North
Address: 1325 East Dyer Road, Santa Ana, California
Attire: Business Casual

*You don't have to be a part of the MPMC Media Trade Conference to attend this mixer.

Connect and Contribute to the Motorsports Manufacturing Industry

MPMC will host a general membership meeting, Monday, January 19, from 2:00 p.m.–4:30 p.m. in the La Jolla Room at the Embassy Suites Orange County Airport North in Santa Ana, California.

Special guest Peter Treydte of the SEMA Garage Product Development Center will speak about navigating the sometimes complex procedures of obtaining an E.O. for under-the-hood products. One hundred MPMC-member companies will already be on-site for the Media Trade Conference, providing the perfect opportunity to discuss the future of the council. Members are encouraged to bring feedback and ideas to share with council leadership. All employees of MPMC-member companies are invited to attend, even if they are not exhibiting at the Media Trade Conference. RSVP to reserve your spot.

The council will also host an awards reception for Media Trade Conference participants January 20, from 6:00 p.m.–8:00 p.m. in the Pacific Ballroom, and an exhibitor appreciation reception January 22, from 6:00 p.m.–8:00 p.m., also in the Pacific Ballroom. For more information about these events, contact Jim Skelly.

All local members are invited to a networking reception co-hosted with the SEMA Businesswomen’s Network and Young Executives Network, January 22, 7:00 p.m.–10:00 p.m. This event is a great opportunity to meet and network with fellow young automotive executives, motorsports manufacturer managers and female industry professionals in an engaging and relaxed atmosphere. If you plan to attend, please RSVP with Bryan Harrison.

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Wheel and Tire Council to Host Open Meeting and Industry Discussion in Southern California

Members of the wheel and tire industry will gather at the SEMA Garage—Industry Innovations Center for an industry discussion, Thursday, February 5, 2015, from 8:00 a.m.–1:00 p.m.

On the agenda is discussion of the “Ride Guide” promotional efforts and additional vehicle data being compiled, the latest news on Chinese tire tariffs, industry support of tire safety education and more.

This is members’ opportunity to let the council know what other challenges and opportunities they see in the wheel and tire industry. By participating in this open meeting, individuals can help determine the focus and direction of the council for the next year and beyond.

The meeting will include a networking lunch for attendees. All employees of WTC-member companies and any wheel and tire professionals interested in learning more about SEMA and the WTC are invited to attend the event. Register now.

For more information about WTC or this event, contact Senior Manager of Councils Clayton Drescher.

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  rich
Rich Barsamian
   

Rich Barsamian on Successfully Exhibiting at the MPMC Media Trade Conference

Join SEMA’s Young Executive Network (YEN), January 16, 2015, at 3:00 p.m. (EST) for a live chat with Advanced Clutch Technology (ACT) Vice President of Sales & Marketing and the 2014 SEMA Person of the Year, Rich Barsamian. A live chat is an open Q&A where you will have the chance to communicate directly with Barsamian. Questions can include how to maximize a manufacturer’s ROI at the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, how to become a successful SEMA volunteer or what are his favorite tips to develop meaningful business relationships.

Barsamian is known for his professional achievements in both the specialty-equipment market and within the association for nearly 30 years. Starting his career as a field merchandiser, he worked his way up the corporate ladder with some of the most recognizable names in our industry. Additionally, he has served on a number of committees, including chairman of YEN, a member of the SEMA Scholarship Committee and currently chair of MPMC.

On January 16, join SEMA’s YEN on our Facebook page live at 3:00 p.m. (EST) and ask Barsamian about his secrets to success. For more information, contact Bryan Harrison at 909-978-6691.

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