SEMA eNews Vol. 18, No. 3, January 15, 2015

Movers & Shakers: Luken Launches “Rev’n” Network Geared Toward Performance Enthusiasts

Compiled by SEMA Editors

Luken Communications Presents "Rev'n"

Luken Communications presents its latest network offering, “Rev'n.” The new network officially launched at 4:54 p.m. (EST), December 1, 2014. Rev’n currently claims 30 affiliate stations in 28 markets, reaching an estimated 36.3 million DMA households.

Rev'n, a destination network geared toward automotive performance enthusiasts, is dedicated to cars, trucks, motorcycles, boats, ATVs, snowmobiles, events, auctions and more. Automotive content includes "Two Guys Garage," "Bidding Wars," "Truck U," "My Classic Car" and "Road Test Magazine."

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L-R: Tom Fredrickson; Forrest Lucas, founder, president and CEO; and Bob Patison, executive vice president.
   

Forrest Lucas Names Tom Fredrickson COO of Lucas Oil

Tom Fredrickson has been named COO at Lucas Oil Products Inc. After joining the company in 2002, Fredrickson has acted as general manager and chief administration officer, and his new title continues his corporate responsibilities encompassing production, marketing, sales and R&D. Fredrickson started his career at Lucas Oil in 2002 after 17 years with Lutheran Brotherhood, a “not-for-profit” financial services company. He is educated in automotive technology, finance and investments.

Tenneco Offers Technicians Prepaid Cards for Every Pair of Monroe Quick-Strut Assemblies Installed

Automotive repair professionals who install premium Monroe Quick-Strut assemblies during January and February will be able to earn a Visa Prepaid Card valued at $30 through the Monroe Quick-Strut “Ready 2 Install REWARDS” scorecard promotion from Tenneco.

Available to technicians now through February 28, 2015, participants can earn a $30 Visa Prepaid Card for each pair of qualifying Monroe Quick-Strut units installed. The promotion offers an incentive to install the Monroe Quick-Strut assembly. The units include all of the OE-style components required for a comprehensive strut repair.

Each Quick-Strut unit features a pre-assembled OE-style bearing plate, upper and lower spring isolators, upper spring seat, coil spring, boot kit and a premium strut that was engineered to address the vehicle’s ride and handling characteristics.

Completed scorecards and copies of sales invoices must be postmarked no later than April 1, 2015. Reward dollars are calculated based on qualifying product installations between January 1 and February 28, 2015. Participants can earn up to $500 through this promotion.

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A ’37 Mercedes-Benz 540 K Sport Cabriolet A, owned by Thomas Taffet of Chatsworth, California, has won Best of Show at the second-annual Arizona Concours d’Elegance.
 
   

Arizona Concours Awards Best of Show to 1937 Mercedes-Benz 540 K Cabriolet

A ’37 Mercedes-Benz 540 K Sport Cabriolet A has won Best of Show at the second-annual Arizona Concours d’Elegance, held Sunday, January 11, at the Arizona Biltmore Resort. The pre-war cabriolet, owned by Thomas Taffet of Chatsworth, California, was brought to the Arizona Concours by the Mercedes-Benz Classic Center. The 540 K earlier won Best of Class in the European Classics group.

ClassicCars.com and eBay Motors Create Streamlined Listing Process for Classic Car Dealers

ClassicCars.com has announced the launch of the ClassicCars.com One-Step eBay Listing Program, which provides classic-car dealers unprecedented ease in listing their inventory on eBay Motors. The program is targeted at both high- and low-volume classic- and collector-car dealerships. To participate, dealers must log into their ClassicCars.com Dealer Dashboard and select vehicles to publish on eBay Motors. From there, ClassicCars.com and eBay utilize proprietary platform technology to automatically create effective eBay listings, using a listing format and template designed to facilitate buyer-seller communications.

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