SEMA eNews Vol. 17, No. 51, December 18, 2014

QR Code Marketing: Proven Tactics to Capture Today's Customers

Businesses with a significant demographic skewed toward “hipper,” generally younger tech users—people who like to stay on the edge of what’s happening digitally—should take a serious look at QR code marketing.

Most of us have come across a QR (quick reach) code in our travels. It’s that framed square of hieroglyphic-like symbols that we flip to in a magazine, which triggers our smartphones to reveal a company website when scanned. Or it’s on that advertisement we see at an airport or a train station that, when scanned, conjures up an electronic coupon on our tablets that can be used at a coffee shop, often only steps away.

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