SEMA eNews Vol. 17, No. 50, December 11, 2014

E-mail Marketing—Still the ROI Champion

While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy. According to a barrage of studies released in the past year, e-mail marketing still surpasses all others in the digital realm when it comes to return on investment (ROI) and increasing sales. And companies till see e-mail marketing as a stalwart when they are looking to hang on to customers, build loyalty and increase website traffic.

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