SEMA eNews Vol. 17, No. 43, October 23, 2014

Omix-ADA's Off-Road Success Center to Host Two Special Jeeps at 2014 SEMA Show

By SEMA Editors

  rugged ridge
2014 SEMA Show attendees will have a chance to win a brand-new, fully equipped Anvil Blue ’14 Jeep Wrangler Unlimited when they visit Omix-ADA’s Off-Road Success Center.
  sema cares
As part of the SEMA Cares build, a team of students from the Alex Xydias Center for Automotive Arts modified a standard four-door Jeep Wrangler JK Sport at the new SEMA Garage in Diamond Bar, California.

Omix-ADA’s Off-Road Success Center (Booth #34000) at the 2014 SEMA Show in Las Vegas, November 4–7, will showcase two unique Jeeps: one built in support of SEMA Cares that will later be auctioned for charity, and the other to be used for a special giveaway promotion during the SEMA Show.

The SEMA Cares Jeep is designed to raise awareness for SEMA Cares’ charitable efforts within the automotive aftermarket. The SEMA Cares Jeep was bought using funds from Omix-ADA’s 2013 SEMA Cares donation and was customized through a collaboration between Omix-ADA and the Alex Xydias Center for Automotive Arts.

As part of the build, a team of students from the school modified a standard four-door Jeep Wrangler JK Sport at the new SEMA Garage in Diamond Bar, California, using parts from a number of donor companies—including Rugged Ridge’s Exploration Package—to make a one-of-a-kind 4x4.

The Exploration restyling package—one of Omix-ADA’s 10 pre-loaded kits—features appearance products ranging from floor and cargo liners, grab handles and hood catches to more hardcore parts, including uprated tire carriers, bumper accessories, even recovery winch gear, suspension and tires.

“It’s great that we can bring more awareness to SEMA Cares because they play an instrumental role in actively involving and engaging future generations in our industry, which is one of the things we teach at Off-Road Success Center,” said Henk Van Dongen, marketing director at Omix-ADA. “The Jeep we designed was a perfect way to get people excited about SEMA Cares and the off-road hobby.

While on display throughout the four-day show, the Jeep will be signed by automotive personalities, VIPs and celebrities in attendance. In early 2015, the Jeep will then make its way to auction where all proceeds from its sale will be split between three charities: The Alex Xydias Center for Automotive Arts, Childhelp and Victory Junction.

The SEMA Cares Committee was established by SEMA’s Board of Directors in 2007 and strives to make a positive difference through outreach programs and various fundraising efforts. SEMA Cares makes its mission to foster industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

Giveaway Promotional Jeep Contest

Over the course of three days (November 4–6), 2014 SEMA Show attendees will also have a chance to win a brand-new, fully-equipped Anvil Blue ’14 Jeep Wrangler Unlimited when they visit Omix-ADA’s Off-Road Success Center.

The winning Jeep will be outfitted with Rugged Ridge’s new Summit restyling package, which includes the company’s XHD Modular Bumper, grille inserts and an upgraded rear tire carrier.

Forty semi-finalists will be selected over three days and given a key for a chance at starting and driving away with the one-of-a-kind Jeep, Thursday, November 6, at the Off-Road Success Center.

Returning for its third year at the SEMA Show, the Off-Road Success Center provides a forum for business owners and decision makers within the Jeep and off-road market to freely exchange ideas, learn new concepts for success and network with other industry professionals.

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