SEMA eNews Vol. 17, No. 43, October 23, 2014

Must-See Seminar: Experts Counsel Industry on Hurdles and Benefits of Television Marketing

To help manufacturers, retailers, installers and even warehouse distributors learn about the benefits, perceived hurdles and costs of TV marketing, the SEMA Show will present a super-session seminar entitled “Understand and Maximize Investments in Automotive TV Programming.”

The event will be presented Monday, November 3, (the day before the official opening of the SEMA Show) from 3:00 p.m.–4:00 p.m. in room N258 adjacent to the North Hall of the Las Vegas Convention Center.

The seminar will be presented by a panel moderated by Jim Cozzie, former SEMA chairman of the Board, SEMA Person of the Year and recent inductee into the SEMA Hall of Fame. Cozzie is a managing partner in Brenton Productions, which creates television shows for a variety of networks, including Velocity and MAVTV, with programming such as “Two Guys Garage,” “All Girls Garage” and “Car Fix.” Cozzie has more than 30 years of management experience in the automotive specialty-equipment and television-production industries and has held senior-level positions with aftermarket companies, such as Hurst Performance Inc., Super Press Inc. and B&M Racing & Performance Products.

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