SEMA eNews Vol. 17, No. 42, October 16, 2014

2015 Honda Fit SEMA Project Gears Up for Last Week of Voting on Tumblr

By SEMA Editors

  fit
Six customized all-new ’15 Honda Fits will be on display in the Honda booth at the 2014 SEMA Show, where the fan favorite will be announced, November 4.
   

Over the last five weeks, Honda has followed the progress of six build teams as they each customize the all-new ’15 Fit through a project vehicle program and interactive Tumblr experience (#ProjectFit). A little more than one week remains for fans to vote for the winner of the project (through October 22), with the favorite vehicle to be announced November 4 at the 2014 SEMA Show in Las Vegas, where all six vehicles will be on display in the Honda booth.

The six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, have each personalized their Fits with such modifications as aerodynamic body kits, wheels, suspension and audio-system upgrades, custom paint jobs and more. Photos, video and animated GIFs of the transformations in progress have been posted throughout the campaign at hondaloves.tumblr.com, where fans can like or reblog posts to cast their votes. This effort continues to be promoted on automobiles.honda.com, in Honda newsletters and on social media.

After viewing all of the vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual “Honda Soirée,” November 4, from 10:00 p.m.–2:00 a.m. at the Tao Nightclub inside The Venetian hotel complex.

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