SEMA eNews Vol. 17, No. 39, September 25, 2014

The Future of Racing and Performance

By John Waraniak

  performance
SEMA's Racing & Performance Forum attendees will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of the racing and performance businesses.
   

Racing and performance lifestyles are critical to OEMs and the continued relevance and innovation within the specialty-equipment community for both longtime members and next-generation racers, enthusiasts and fans. Ford’s Raptor, GM’s Corvette and Toyota’s TRD Pro Series vehicles are excellent examples of OEM-AFT collaboration and technology transfer from the track to the street.

SEMA members and Show attendees participating in the Racing & Performance Forum will hear directly from a full grid of frontline experts on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.

What is the future of racing and performance? Where is it going? Are balance of performance formulas working to grow the industry? What is the next big thing in motorsports and performance vehicles? Is today's youth's disinterest in driving having an impact on motor racing and performance technologies, sponsorships and marketing trends?

Find out during the forum, Tuesday, November 4, from 1:00 p.m.–2:30 p.m., in Rooms N258–N260 of the Las Vegas Convention Center. Attendance is free but registration is required.
 

Rate this article: 
2
Average: 2 (1 vote)