SEMA eNews Vol. 17, No. 37, September 11, 2014

Keynote & Coffee: Staying Competitive in a Fast-Moving Industry

By Michael Hart

  keynote
The Keynote & Coffee series will begin at 9:00 a.m. each morning of the SEMA Show.
   

An exciting, new component of the 2014 SEMA Show is the Keynote & Coffee series, where industry leaders will kick off each morning with advice on how to remain competitive in a fast-moving environment. Along with the heady insights, Showgoers will enjoy free coffee to start the day. So plan to make these sessions—which begin at 9:00 a.m. each morning in the Las Vegas Convention Center, upper North Hall N25—a regular stop on your SEMA Show mornings.

Mike Michalowicz, one-time winner of the Small Business Administration’s Young Entrepreneur of the Year Award, will launch the Keynote & Coffee series Monday at 9:00 a.m. with his session, “The Pumpkin Plan: A Simple Strategy for Growing a Remarkable Business in Any Field.”

Having started and sold his second multi-million-dollar business at the age of 35, Michalowicz believes certain farmers have some important lessons to teach entrepreneurs. He's not talking about your everyday farmers, though; rather the "county-fair geeks" who grow one-ton pumpkins. They know something about explosive growth, and Michalowicz will show participants how to apply what they do directly to their business.

Start your Tuesday with a cup of coffee and Garry Golden, who will present “Tapping Your Inner Futurist: The Future of Transportation and Mobility.” Golden is an academically trained futurist who speaks, writes and consults frequently on issues shaping society and business in the 21st century.

The SEMA Show floor annually features exhibitors demonstrating connected devices and intelligent systems that nobody dreamed could have exist just a year earlier. Golden says some of those products will be oversold in the short term, and others will accurately reflect the fast speed of change in the automotive industry. But which is which? In this session, Golden will offer some advice to business leaders on how they can manage expectations and find the real value in a future shaped by both incremental and disruptive changes.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

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