By Linda Spencer
The International Happy Hour provides an excellent opportunity to network with buyers and distributors from around the world.
Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will talk about the challenges and opportunities they face and identify the best-selling products for street performance, off-roading and other growing niches.
These sessions will take place, Monday, November 3, in the Upper North Hall of the Las Vegas Convention Center, Room N259.
Seminar: IT1: International
Middle East Opportunities for U.S. manufacturers
11:00 a.m.–12:00 p.m.
Seminar: IT2: International
The Developing Russian Specialty-Equipment Market
1:00 p.m.–2:00 p.m.
Seminar: IT3: International
Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market
3:00 p.m.–4:00 p.m.
Exhibitors are also invited to the 11th annual International Happy Hour, Wednesday, November 5, where more than 1,000 companies are expected to attend. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance.