SEMA eNews Vol. 17, No. 28, July 10, 2014

Dodge Announces 2015 Challenger Project Vehicle Program

By SEMA Editors

  dodge
Dodge's project vehicle program for 2014 offers companies the opportunity to get a jump start on the competition by securing one of the new ’15-MY Challengers in advance of market availability.
   

Dodge has announced its project vehicle program for 2014. This program offers companies the opportunity to get a jump start on the competition by securing one of the new ’15-MY Challengers in advance of market availability. The upcoming launch of Scat Pack and Shaker heritage models provides an opportunity to stand out in a competitive market. The automaker requests that project-vehicle proposals be submitted per the criteria outlined below.

Proposal Submission Deadline: August 1, 2014

Award Recipient Notification Date: by August 22, 2014

All project vehicle requests must be submitted and meet the following Dodge Project Vehicle Program criteria:

  • E-mail a one-page project summary—must be received by August 1, 2014. Include bullet points for:
  • Vehicle Theme: Describe very clearly your overall build theme, target audience, etc.
  • Proposed vehicle modifications
  • New products potentially being developed for the Challenger through the project
  • Promotional, media and social media outreach plan prior to and beyond the SEMA Show, such as:
  • Tour of events (location and dates)
  • Specific magazine feature articles
  • Online promotion
  • Company advertising featuring the vehicle
  • Additional exposure
  • Examples of previous project vehicles and promotional activities by the applicant
  • Detailed renderings of the proposed vehicle in .jpg format
  • Vehicle display location at the 2014 SEMA Show

Requirements:

  • Preservation of vehicle badging, not to be painted
  • High level of paint and build quality; no wraps
  • Commit to periodic design and build check-ins
  • Retain vehicle insurance totaling at least $3 million until the completion of the two-year contract.
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine.
  • Be financially and technically capable of building a one-off show car without financial or parts support from Dodge.
  • Be willing to partner with other non-competing aftermarket companies or enthusiast publications to enhance the vehicle project.
  • A history of active promotion of vehicle projects with an established marketing plan.
  • Commit to creating bi-weekly progress reports during the vehicle build process and product development, including photos, video and commentary.
  • Grant Dodge the right to use content from the bi-weekly progress reports and assist Dodge in acquiring usage rights from any sponsors or individuals whose logos or images might appear in that content.
  • Commit to make the vehicle available to Dodge or its dealers, if requested, for additional shows and exhibits for a minimum of two years from the initial delivery date.
  • Commit to provide quarterly reports to Dodge regarding media coverage and event activity for the project vehicle for a minimum of two years from the initial delivery date.
  • Commit to have the completed vehicle available for photography in California by Monday, October 27, 2014.

Please submit formal proposals to Chad Seymour.

Rate this article: 
No votes yet