SEMA eNews Vol. 17, No. 27, July 3, 2014

PR Opportunities for SEMA Show Exhibitors

By Rebecca Butler

 

The deadline for the first SEMA Show Daily issue is August 3. For additional deadlines and information on advertising in the SEMA Show Daily, contact John Stewart at johns@sema.org.

   

Displaying at the SEMA Show is a big investment; maximizing the opportunity requires a fair amount of thought and preparation. One important part of that preparation is to explore ways to get buyers and media to your booth. Fortunately, there are quite a few tried-and-true promotional tactics and opportunities that can make a big difference when it comes to directing traffic to your booth.
 
The SEMA Show Daily is a print magazine with a daily circulation of 10,000 copies during the SEMA Show. It includes media announcements, live coverage of the Show, special booth promotions, product displays and other useful information for buyers. The first issue of the SEMA Show Daily is mailed to 40,000 industry buyers October 1, about 30 days prior to the Show, so it is an especially important communications tool and promotional opportunity. All four issues of the SEMA Show Daily are open for timely press release submissions and offer an opportunity to advertise your presence.  
 
The deadline for the first SEMA Show Daily issue is August 3. For additional deadlines and information on advertising in the SEMA Show Daily, contact John Stewart at johns@sema.org.
 
Another opportunity for exhibitors is to submit new product information for the October "Pre-Show Edition" of SEMA News magazine. This issue showcases new products that will be featured by exhibitors at the Show. Upload a press release that includes a product description, photo and booth number no later than August 10.
 
For additional information, please contact Carr Winn at carrw@sema.org.

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