Strengthen Your Company Through Community
No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.
|Visit TORA's website.|
Intended to celebrate the classics of the past and the future, Collector Car Appreciation Day events can be as simple as encouraging staff members to drive their special ride to work.
By SEMA Editors
Collector Car Appreciation Day (CCAD) will return for its fifth commemoration, July 11, and SEMA-member companies are encouraged to recognize this annual celebration by hosting their own events. At the request of the SEMA Action Network (SAN), this “holiday” has been marked each year since 2010 by a U.S. Senate Resolution.
Intended to celebrate the classics of the past and the future, these events can be as simple as encouraging staff members to drive their special ride to work. Other ideas include hosting a community car show, staging an open house or promoting a “holiday sale” in honor of CCAD. Members can partner with local car clubs, community groups and other automotive businesses. Invite your local legislators to participate as well. The SAN can help with identifying these legislators and locating car clubs and museums near you.
Whether public or private, register your July gathering to take advantage of promotional support from SEMA. Participating organizers will receive a copy of the year’s U.S. Senate Resolution for display at each registered event.
Brainstorm Solutions to Your Pressing Business Challenges
By Amanda Gubbins
Leaders of the light-truck, off-road, Jeep, diesel and SUV industries will meet July 16 for an industry discussion and TORA Long-Range Planning meeting. Members of the council and those who are interested in learning more about the benefits it offers are invited to attend from 9:00 a.m.–2:00 p.m.
The meeting will take place at the SEMA Garage–Industry Innovations Center in Diamond Bar, California. Attendees will spend time discussing issues they face in their business, and developing strategies that SEMA and the TORA can use to address them. For member companies, participating is a chance to let the association know in person what challenges their businesses face, and to be a part of the solutions. Lunch will be served with an opportunity to network with members of the Professional Restylers Organization (PRO).
For those who can’t make the trip to Southern California, sessions can be attended through web meeting services and teleconference lines.
|Visit ETTN's website|
Rodney Esteban recently hosted the third-annual Industry Day at the SEMA Garage-Industry Innovations Center.
Rodney Esteban, vice president of SEMA-member company The Hybrid Haven and member of the Emerging Trends & Technology Network (ETTN) recently hosted the third-annual Industry Day at the SEMA Garage-Industry Innovations Center.
Industry Day is a B2B/B2C forum created and led by Esteban. The event allows professionals to connect and often features vehicles from the participating companies.
“Industry Day was created as a platform where B2B and B2C communities collaborate,” explained Esteban. “Presenting companies share their industry position, vision, product line and current and future projects with a selected key audience. The audience reciprocates with their background, product knowledge and industry involvement. The information exchanged has helped companies with product development and industry trends. It has helped key individuals build strong rapport, sponsorship opportunities and careers with these companies. It is a symbiotic relationship fostering partnerships.”
This year, SEMA’s Vice President of OEM and Product Development Program Mike Spagnola was one of 12 presenters. Spagnola also gave attendees a tour of the facilities and an introduction to the resources available for manufacturers, including the new photo coves in the media center. Other presenters included employees of SEMA-member companies JX Nippon Oil & Energy USA, Eleven International, Toyota and OEM Audio Plus.
ETTN hosted an industry discussion at the SEMA Garage in January, where members were given an introduction to the facility and its product-development resources. Industry Day is another example of how members are using the Garage. The training center provides a central location for members to hold training, dealer, rep or sales meetings. The 1,800-sq.-ft. room seats 80 and is available to members free of charge.
For more information about any of the resources available through the Garage, contact Mike Spagnola at 909-978-6707.
|Visit PRO's website.|
By Clayton Drescher
On July 16, 2014, leaders of the restyling and accessory world will converge at SEMA headquarters in Diamond Bar, California. Join the Professional Restylers Organization (PRO) as they hold their Long-Range Planning meeting and industry discussion. The SEMA Garage–Industry Innovations Center will play host as leading manufacturers, WDs, installers and restyling professionals discuss the future of the industry and develop strategies that SEMA and the PRO Select Committee will use in addressing the challenges and opportunities confronting your business.
Your insight and perspective is critical. Whether your business has been impacted by new trends in auto sales and discretionary spending, vehicle technology, installation concerns, or if there is a need to identify markets for expansion, you will benefit by being in the room when these and other topics are discussed.
The meeting is open to all employees of PRO-member companies, as well as those interested in joining PRO. The day will include a joint networking luncheon with members of the Truck and Off-Road Alliance (TORA) council.
Traveling from out of town? Contact us for quality hotel options in the area. Not able to attend but want to stay involved? Consider attending the sessions through our web meeting services and teleconference lines.
|Visit SBN's website.|
By Gigi Ho
Looking to be more active in the SEMA Businesswomen's Network (SBN)? Start with your vote. SBN’s Select Committee election is taking place now. Look for your voting information in your e-mail inbox, from firstname.lastname@example.org.
The Select Committee is a team of elected volunteers who work hard to represent the network’s initiatives, interests and mission of providing meaningful programs and opportunities. Members of the Select Committee have the opportunity to serve three consecutive two-year terms.
The candidates running in this year’s elections are:
- Leslie Allen – PR Manager, The Marx Group
- JoAnn Bortles – Owner, Crazy Horse Custom Paint
- Camee Edelbrock – Director of Marketing, ProMedia, LLC
- Miranda Fuller – Marketing Director, Rigid Industries LED Lighting
- Jenna Jefferies – National Account Manager, K&N Engineering
- Julia Johnson – Professor of Automotive Technology, Skyline College
- Kristy Neukam – Human Resources Director, Meyer Distributing
- Jacqueline Parral – Account Executive, The Promotion Co. (Family Events)
- Marlena Solomon – Communications Specialist, Royal Purple LLC
It only takes a few minutes to invest in the future of SBN. Vote today—the election closes June 13 at 5:00 p.m. (PDT).
Katie Tonkin, Megan Shepherd, Lizzy Woodruff, Heather Buckhaulter, Amber Thompson and Morgan Jones make up Team Royal Purple—an all-girl team participating in the Hot Rodders of Tomorrow Engine Challenge.
Come Cheer for Team Royal Purple, Sponsored By SBN
By Gigi Ho
This Saturday, June 7, SBN members are invited to the Goodguys Show at the Indiana State Fairgrounds to cheer on Team Royal Purple—an all-girl team participating in the Hot Rodders of Tomorrow Engine Challenge.
The team qualified at 35 minutes—the cut-off time—but then went on to beat their own time by eight minutes at the Summit Racing Equipment Atlanta Motorama event in April. The Goodguys Show will be the third time they display their engine-building skills in public, and all local SEMA and SBN members are encouraged to attend and support the team.
Hailing from Thomas County Central High School in Thomasville, Georgia, the young women of Team Royal Purple have the distinction of making it past the qualifying rounds in only their first year of competition. Katie Tonkin, Megan Shepherd, Lizzy Woodruff, Heather Buckhaulter, Amber Thompson and Morgan Jones make up the team.
Started in 2008, the Hot Rodders of Tomorrow Engine Challenge is a nationwide high school engine-build competition wherein a team of five students are timed and judged as they disassemble and reassemble a small-block Chevy engine. Events are held at prominent automotive shows throughout the year, culminating in the Championships at the SEMA and PRI shows.
Tickets to the event can be purchased at www.good-guys.com/aani. Team Royal Purple will compete at 11:00 a.m. (EDT).
|Visit YEN's website|
By Bryan Harrison
After the success of last year’s Launch Pad competition, SEMA has announced that it will return for a second year.
This competition offers innovators under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service.
The top 10 competitors will vie for the most votes on SEMA’s official Facebook/YouTube voting platform. The top five will receive an invitation to pitch their businesses in front of an industry-packed crowd during a live event at the SEMA Show.
Tools to Fuel Your Biz
The winner’s prize package will include a 10x10 booth at the 2015 SEMA Show, a one-page ad in SEMA News, an ad in Hot Rod magazine or 4-Wheel & Off Road magazine, a rep consultation with the Manufacturers’ Representative Network (MRN), public relations and social media consultation from Kahn Media, an event-level sponsorship package to either a Family Events truck and off-road group property or a Family Events performance car group property and much more.
Access to Decision Makers
This year’s event will feature another judging panel composed of industry experts who will offer coaching and advice to the contestants. Returning from the 2013 event will be Doug Evans, executive vice president and group publisher at Source Interlink Media, and SEMA’s chairman-elect of the Board, and Ron Coleman, president and CEO of COMP Performance Group. Joining them will be Tracie Nunez, president of the Performance Warehouse Association (PWA); Todd Ballard, director of sports marketing at GoPro; and Glenn Rogers, partner at Beyond Marketing.
Interested? It’s time to launch the next young automotive entrepreneur. For more information and to fill out an application, visit www.sema.org/launch-pad. If you have questions, please contact Bryan Harrison at email@example.com.