By SEMA Editors
Last year, a ’58 Chevrolet Stepside auto creamery truck served treats at TORA-member company Source Interlink Media’s office.
Collector Car Appreciation Day (CCAD) will return for its fifth commemoration, July 11, and SEMA-member companies are encouraged to recognize this annual celebration by hosting their own events. At the request of the SEMA Action Network (SAN), this “holiday” has been marked each year since 2010 by a U.S. Senate Resolution.
Intended to celebrate the classics of the past and the future, these events can be as simple as encouraging staff members to drive their special ride to work. Other ideas include hosting a community car show, staging an open house or promoting a “holiday sale” in honor of CCAD. Members can partner with local car clubs, community groups and other automotive businesses. Invite your local legislators to participate as well. The SAN can help with identifying these legislators and locating car clubs and museums near you.
Whether public or private, register your July gathering to take advantage of promotional support from SEMA. Participating organizers will receive a copy of the year’s U.S. Senate Resolution for display at each registered event.