SEMA eNews Vol. 17, No. 18, May 1, 2014

SEMA Member SCT Acquires Bully Dog

By Carr Winn

 

During SEMA’s recent international event located in Dubai, SEMA News had a chance to discuss the merger with the CEO of SCT, Rick Trudo.

   

SCT Holdings (SCT) recently announced the acquisition of Bully Dog, a manufacturer dedicated to automotive calibration solutions for the truck aftermarket. The combined company will now offer customers a more effective software solution to optimize their vehicles’ performance across an unprecedented number of vehicle types.

“Combining the strengths of these two leading companies will expand our vehicle coverage and accelerate our international growth in both the performance and fleet segments,” said Lisa Schule, managing director of GEF, a global firm that invested in SCT in 2013. “Bully Dog and SCT’s complementary software will be a crucial part of new technology advances in vehicles as they become more intelligent, fuel efficient and powerful.”

According to Bully Dog’s COO Daryl Klassen, “SCT’s calibrations and custom tuning software are second to none. Merging with SCT will allow us to take advantage of these strengths and take our products to the next level.”

The companies’ software solutions optimize a vehicle’s engine and transmission systems to improve fuel efficiency and vehicle performance. Currently Ford, GM, Chrysler, Nissan, Toyota, Paccar, Mercedes-Benz, Caterpillar, Cummins, Detroit Diesel and Polaris vehicles can capitalize on the technology.

“There are many synergies between both companies, and our combined performance and fleet customers will see the direct benefits—more products for more vehicles with more features, sold in more places in the months to come,” said Rick Trudo, CEO of SCT. “With Bully Dog’s vast vehicle coverage, we can offer our customers calibration solutions for even more vehicle applications.”

For further information, visit www.sctflash.com, www.sctfleetsolutions.com and www.bullydog.com

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