SEMA eNews Vol. 17, No. 8, February 20, 2014

Racing News: Federated to Sponsor ARCA Races and Schrader Racing Car

Compiled by SEMA Editors

  schrader
Kenny Schrader will drive the No. 52 Federated Auto Parts car in 10 races.
   

Federated to Sponsor ARCA Races and Schrader Racing ARCA Car
Federated Auto Parts will serve as the title sponsor of three ARCA races this season, including two at the Salem (Indiana) Speedway, it was announced by J.R. Bishop, director of motorsports and event marketing for Federated. The Federated Auto Parts ARCA 200 will be held April 27, and the Federated Car Care ARCA Fall Classic will be held September 13 at Salem. In addition, Federated will be the title sponsor of the Federated Auto Parts 200 at the Berlin Raceway in Marne, Michigan, August 9. Federated Car Care will also be the presenting sponsor of three ARCA races in 2014—May 18 at the Toledo Speedway, June 21 at the Elko (Minnesota) Speedway and September 1 at the DuQuoin (Illinois) State Fairgrounds.

Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell. Schrader will drive the No. 52 Federated Auto Parts car in 10 races, while Tifft, a 17-year-old high school senior who has been racing since 2007, will be behind the wheel for eight events. Campbell, president of Martinsville Speedway, will drive the No. 52 Federated Auto Parts car in two ARCA races.

Mickey Thompson Performance Tires & Wheels Returns to Lucas Oil Regional Off-Road Racing Series
In addition to its sponsorship of the Lucas Oil Off Road Racing Series (LOORRS), Mickey Thompson Performance Tires & Wheels returns to regional grassroots short-course racing as a Lucas Oil Regional Off Road Racing Series MiniStock class sponsor. According to Lucas Oil, this sponsorship translates to real-world support of racers who build and compete in small, production-based trucks. MiniStock class racers rely primarily on stock components with minor modifications, and these production trucks are converted into competition vehicles. Mickey Thompson’s sponsorship means support to racers who are passionate about the sport, but don’t have a huge budget.

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Warn Industries drivers had a strong showing at the 2014 King of the Hammers.
   

Warn Industries Sweeps Podiums at 2014 King of the Hammers
A total of $2,900 will be paid out to the winners of the recent Griffin King of the Hammers (KOH) race, the Smittybilt Every Man Challenge race and UTV race. Every Man Challenge race winners included WARN drivers Erik Miller, Stock class winner; John Currie, Mod class winner; Brad Lovell, Legends class winner and Jessi Combs, Spec class winner. In the KOH UTV race, Mitch Guthrie claimed his fifth King of the Hammers UTV class championship.

Tonka Joins Team Lucas for 2014
Toy maker Tonka has become a partner with Team Lucas for the 2014 Lucas Oil Off-Road Racing Series and the Lucas Oil Pro Pulling League. Tonka, manufactured and licensed by Funrise Toy Corp., under license from Hasbro, made its debut in the Lucas Oil Off Road Racing Series last year, sponsoring Pro 2 driver Myan Spaccarelli of Simi Valley, California. Tonka will sponsor the Sullivan Racing Modified Tractor Team in the Lucas Oil Pro Pulling League. Tonka will consider jumping into more events offered in the Team Lucas portfolio during the 2014 season.

MSD Named Official Ignition of USMTS and USRA Racing Series
MSD of El Paso, Texas, will be the Official Ignition for the 2014 United States Modified Touring Series and the United States Racing Association. As the Official Ignition of both series, MSD will post certificate awards and support for the top five racers in each of the four USRA Championship classes.

Traxxas Returns as Official Series Partner for TORC 2014 Season
TORC: The Off-Road Championship has announced that Traxxas is returning as an Official Series Partner for the 2014 TORC season. As an Official Series Partner, Traxxas will garner significant brand visibility through media exposure, including television, radio, print, digital and social media. The company will also take their commitment to the track once more as a sponsor of Jenkins Brothers Racing, including Traxxas CEO Mike Jenkins (Pro 4 and Pro 2) and his brother Mark (Pro 4). The brothers finished in fifth and sixth place in Pro 4 last season, with Mike also taking fifth in Pro 2.

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