By Zane Clark
"So, You Want to be in Pictures" will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar, led by Mark McFann of Cast a Long Shadow, is a must-attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for their business.
- Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
- Learn the tactics needed to leverage your company so that you maximize impact and exposure.
Join us Thursday, February 20, at 10:00 a.m. (PST) for a webinar packed full of important information. Register now for this timely educational opportunity!
Mark McFann was vice president of sales and marketing and an owner of Royal Purple from ’02–’12. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow, which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films, including "Salt," "Real Steel," "Safe Haven," "A Good Day to Die Hard" and the upcoming films "Need for Speed," "Transformers 4" and many others. Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.