SEMA eNews Vol. 17, No. 4, January 23, 2014

SEMA Council & Network News: Connect with Performance Professionals in Southern California

Automotive Restoration Market Organization (ARMO) Manufacturers' Rep Network (MRN)
Emerging Trends & Technology Network (ETTN) Professional Restylers Organization (PRO)
Hot Rod Industry Alliance (HRIA) SEMA Businesswomen's Network (SBN)
Truck and Off-Road Alliance (TORA) Wheel & Tire Council (WTC)
Motorsports Parts Manufacturers Council (MPMC) Young Executives Network (YEN)

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of niche-specific programs and activities designed to provide educational and networking opportunities while promoting their particular market segment.


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The MPMC mixer is a chance for SEMA members to meet fellow industry professionals, motorsports manufacturers, young executives and automotive businesswomen in a relaxed and engaging atmosphere.
   

Connect with Performance Professionals in Southern California

By SEMA Editors

A networking opportunity for members of the specialty-equipment industry will take place in conjunction with the Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, Thursday, January 23, from 7:00 p.m.–10:00 p.m.

Those traveling to the MPMC Media Trade Conference and anyone living or working in the greater Los Angeles/Orange County area are invited to attend the event. MPMC, the SEMA Businesswomen's Network (SBN) and the Young Executive’s Network (YEN) will host the networking mixer in the lounge of the Embassy Suites Santa Ana – Orange County Airport North.

This mixer is a chance for SEMA members to meet fellow industry professionals, motorsports manufacturers, young executives and automotive businesswomen in a relaxed and engaging atmosphere. Along with the cash bar, karaoke will be open throughout the evening, giving attendees an opportunity to showcase their vocal abilities.

Members planning to attend should RSVP to SEMA's Senior Manager of Networks Bryan Harrison via e-mail or at 909-978-6691.

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Restoration Parts Registration Open for Hot Products Showcase

Registration is now open for the Automotive Restoration Market Organization’s (ARMO) Hot Products Showcase, which will take place April 23–26, 2014, at Spring Carlisle in Carlisle, Pennsylvania.

This event is an opportunity for council members to display one or more products in front of one of the single-largest gatherings of automotive restoration enthusiasts in the world.

In addition to having products on display in the Hot Products tent, a professional photographer will photograph each one. The photos will be available to manufacturers and will also be used in a slideshow at the ARMO booth and reception at the SEMA Show. A gallery on the ARMO webpage also houses each of the photos, along with a product description for those unable to attend the event. This publicity is available to ARMO members for only the cost of shipping the product entries to the Carlisle Fairgrounds.

Product entries must meet the following criteria:

  • Must be the product of an ARMO member-company.
  • Must be available for sale (market-ready) by the opening of the Showcase, April 23. 
  • Must demonstrate unique/innovative technology and/or be a benefit to the restoration industry.

Members can register products by filling out the online application. All applications must be received by April 18, 2014. Not an ARMO member? Join today to gain access to this event and other council benefits.

Restoration Professionals Gather for Networking at the Hot Products Showcase

ARMO will host a networking mixer in the Hot Products Tent at the Showcase, Thursday, April 24, from 5:30 p.m.–7:30 p.m. The mixer will be a chance for members to grab a drink and spend some time interacting one-on-one with council leadership and fellow ARMO members. The council leadership believes this event holds enormous potential for new ideas and partnerships to be formed as members network with new and old industry friends. RSVP to save your spot.

Make Your Voice Heard at the ARMO Industry Discussion

This year, the council will also hold an industry discussion, Friday, April 25, from 5:30 p.m.–7:30 p.m. at the Hot Products Tent. The session will allow members and others interested in joining the council to voice their concerns, ask questions and offer input to the group. For members who would like to be a part of shaping future projects and events, this will be a chance to make their voices heard. Send in your RSVP today.

For more information about any of these events, contact Council Director Jim Skelly.

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HRIA Education Day will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.
   

Hot Rod Council to Present Education Day at 2014 Detroit Autorama

By Della Domingo

The annual SEMA Hot Rod Industry Alliance (HRIA) Education Day will be held, for the first time, in conjunction with the Detroit Autorama—the 60-year-old custom car show taking place in March 2014 at Cobo Hall in Detroit. The program will consist of 24 sessions, each led by a hot-rod parts manufacturer educating attendees about product features, benefits and installation guidelines.

“For more than 10 years, HRIA Education Day has proven to be a key event for helping manufacturers share detailed, and sometimes technical, information about their products with their customers,” said Jim Skelly, SEMA director of councils. “Holding the Education Day program at the Detroit Autorama will allow HRIA members to expand and reach a new audience.”

HRIA previously held its Education Day program at the Hotrod & Restoration Trade Show in Indianapolis. The move to the Detroit Autorama will enable manufacturers to reach a new, expanded audience. Autorama, which is well known for having the world’s most coveted hot rods, prestigious awards competitions, as well as top celebrities and student programs, attracts more than 150,000 individuals annually. Education Day will take place Thursday, March 6, 2014 (the day before Autorama officially opens), and is open to all hot-rod shops and businesses, as well as to all Autorama attendees.

“As one the nation’s premier indoor custom car shows, the Detroit Autorama attracts thousands of businesses and enthusiasts who are passionate and deeply vested in new hot-rod products,” said Peter A. Toundas, president of Championship Auto Shows Inc.—promoter of the event. “The HRIA Education Day program will add a valuable element to the event, giving attendees an opportunity to connect directly with manufacturers, which would be difficult for them to do on their own.”

Attendee registration is now open. Reserve your spot today.

For more information about HRIA, contact Jim Skelly.

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Wheel and Tire Experts Explore Challenges and Opportunities at February Meeting

Members of the wheel and tire industry will gather at the SEMA Garage Industry Innovations Center for an industry discussion, Wednesday, February 5, from 8:00 a.m.-12:00 p.m.

On the agenda is a tour of the updated SEMA Garage, an address by SEMA President and CEO Chris Kersting, discussions of the latest developments from the Wheel & Tire Council’s (WTC) partnership with Clemson University’s International Center for Automotive Research (CU-ICAR), updates on the progress of the SAE J3010 certification and discussions and resources related to the protection of intellectual property. By participating in the discussion, individuals can help determine the focus and direction of the council for the next year and beyond.

The meeting will be followed by a networking lunch for attendees. All employees of WTC-member companies are invited to attend the event. Register today to save your seat.

For more information about WTC or this event, contact Senior Manager of Councils Clayton Drescher.

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