SEMA eNews Vol. 16, No. 49, December 5, 2013

Movers & Shakers: 2013 Winfield Award Presented to Bob Fryz's 1951 Mercury

  2013 Winfield Award, 1951 Mercury
Veteran car owner Bob Fryz's ’51 Mercury was the winner of the 2013 Winfield Award presented by Meguiar’s.
   

2013 Winfield Award Presented to Bob Fryz's 1951 Mercury
Veteran car owner Bob Fryz's extensively modified and customized ’51 Mercury was the winner of the 2013 Winfield Award presented by Meguiar’s. The award was presented on the second day of the 2013 PPG Syracuse Nationals. The award is named for legendary car designer and builder Gene Winfield of Mojave, California. Winfield was at the show to present the award to Fryz during a dinner Saturday, on the Fairgrounds. In addition to a custom-built trophy, Fryz received a check for $10,000 from Meguiar’s Car Care products. Built in a ’69 Camaro sub frame, the Mercury is modified throughout, including an unusual rolled and pleated pearl white interior topped off by an aircraft-type steering wheel. Falling back on a ’50s theme, the Mercury has a General Motors 383ci stroker motor backed up by a 350 B&M automatic transmission. Fryz said he was thrilled to receive the award because it is an exclamation point on his efforts to own unusually designed cars. For more information on the Winfield Award presented by Meguiar’s and how to submit a vehicle, visit www.SyracuseNationals.com

Tom Marx to Present “Marketing Metrics That Matter” at PRI
Tom Marx, president and CEO of The Marx Group, will present “Marketing Metrics That Matter” at the 2013 PRI Trade Show. The free seminar is scheduled for 8:00 a.m.–9:00 a.m., Friday, December 13, at the Indiana Convention Center in Indianapolis. As a former professional race driver turned marketing and business strategist, Marx will discuss how small businesses can benefit from tracking and understanding sales, marketing, public relations and social media data. Marx uses proven techniques to help business owners establish benchmarks and goals, as well as determine how to adjust their marketing focus and investment in order to best accomplish those goals. For more information on the PRI Trade Show and free educational seminars, visit www.performanceracing.com/tradeshow

ASE Names Leonard King Refinish Technician of the Year 
Axalta Coating Systems presented the National Institute for Automotive Service Excellence (ASE) Refinish Technician of the Year award to Leonard King of Euro Pros Collision Center in Gaithersburg, Maryland. King began his career in the industry 25 years ago. Axalta has been a sponsor of the award for more than 10 years. Axalta Training Manager Scott Diaz presented King with the award during an award's ceremony, stating, “Technicians are invaluable, in that they are the direct users of our refinish products and they help restore cars to their original beauty. We appreciate their knowledge, attention to detail and all they do to help demonstrate brilliant color.”

  CRP Automotive
CRP Automotive received two awards for excellence in business-to-business communication as part of the annual Automotive Communications Awards program.
   

CRP Automotive Earns Two Automotive Communication Awards
CRP Automotive received two awards for excellence in business-to-business communication during the 2013 Automotive Aftermarket Products Expo in Las Vegas. The awards, which highlight outstanding advertising, marketing, and public relations activities on behalf of aftermarket organizations, were presented as part of the annual Automotive Communications Awards program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council. CRP Automotive’s ContiTech Serpentine Belt Campaign was selected out of almost 250 entries as the 2013 winner of the Automotive Communications Award for Best-of-Class “Direct Mail Piece or Campaign/Newsletter” and Best-of-Class “Co-op/partnering Campaign.” The programs were developed by the CRP Marketing Team in collaboration with their advertising agency, MINT Advertising, and CRP’s Product Development and Sales Teams. The campaign ran for a five-month period, creating more than 500,000 first-time impressions.

Motorz Launches Mega Craftsman Christmas Holiday Giveaway  
Motorz has teamed up with Craftsman at Sears, Katzkin, AMP Research, Covercraft, E3 Spark Plugs, Mothers Polish, PerformanceParts.com and The Buzz Maker! to create the Motorz ultimate Craftsman Christmas prize package valued at more than $10,000. The contest, which began Friday, November 29, at www.motorz.tv/win, will run through December 24 at 3:00 p.m. (EST). Motorz will announce the winner on Christmas morning. The winner will receive a Craftsman prize package featuring 30 products, including tool sets, tool storage, power equipment, storage and accessories; an eight-piece car protection package from Covercraft; a new leather interior from Katzkin; a 40-plus piece vehicle beautification package from Mothers Polish; a six-piece package from AMP Research; E3 Spark Plugs and accessories; a gift certificate from PerformanceParts.com; and promotional support from The Buzz Maker! Public Relations. For more details and official rules, visit www.motorz.tv/win.

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