SEMA eNews Vol. 16, No. 40, October 3, 2013

Twitter to Present Lunch Keynote at the 2013 SEMA Show Online Marketing Conference

By Zane Clark

  mooney
Doug Mooney
   

The 2013 SEMA Show Online Marketing Conference (OMC) is a must-attend event for any business looking to engage customers, build loyalty, increase brand awareness and convert their online presence into sales. An already stellar lineup of social media all-stars just got stronger with the addition of Doug Mooney of Twitter.

Doug Mooney is head of online sales for the Auto vertical at Twitter, where he and his team work to enable client success. Prior to joining Twitter, he spent four years at Google where he first led global online sales for YouTube, and later partnered with small to medium businesses as the head of commerce sales for the Western region.

Mooney will present the lunch keynote entitled, “Twitter: Amplify Your Success in Marketing Investments by Sharing Unique Moments.”
The keynote will address how today's auto enthusiasts are more passionate than ever, and as they research products, they stay abreast of the latest information by turning to Twitter. As a top interest network with a live, online platform, Twitter has emerged as the platform that brings users closer to the auto brands, topics and conversations that matter to them most.

For savvy brands, every one of these tweets is a marketing opportunity—a chance to win each of these unique "moments," and in the process, amplify the success of their broader marketing investments both online and offline. Twitter's solutions provide brands with the opportunity to join the conversation, target a relevant audience of new or existing customers in real-time and harness a set of advertising solutions that can drive the engagement of a standard display ad unit.

Join us as we discuss how top automotive aftermarket brands are harnessing Twitter to bring them closer to their customers and their marketing objectives than ever before.

Register Now and save. Many conferences of this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch. Register now for the 2013 Online Marketing Conference!

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