By Linda Spencer
SEMA, in partnership with the U.S. Department of Commerce, has created a program to bring to the United States popular vehicles not sold in this country. Pictured here are SEMA members measuring the ’13 Ford Ranger T6.
SEMA has an active program at the SEMA Show and year round to help members increase their overseas sales. The programs/resources are designed to address hurdles, such as:
- Lack of knowledge about the best international markets to target and the criteria to judge the options.
- Unfamiliarity with which vehicles are on the road so that companies can identify the best markets for their products.
- Lack of access to vehicles not sold in the United States but for which there is demand for products overseas.
- The need to identify potential customers and the opportunities to meet with these buyers.
- Lack of information on the laws/regulations regarding the sale of products in a target country.