By Zane Clark
Third-generation dealers are becoming more of a rarity in today’s evolving landscape that sees large auto groups and regional consolidation becoming more of a factor in the franchised dealer community. One of the keys to success for dealers, such as Rick Ricart of Ricart Automotive Group, is understanding the important role accessorization plays in increasing volume, loyalty and profitability for dealers.
Ricart Automotive has been in business since 1953 and is a multi-franchise dealership serving the Columbus, Ohio, market, where they sell more than 12,000 vehicles annually from one address spanning 67 acres. With six new car franchises that include the No. 1 volume Ford Dealer for 15 years (through the early 2000s), Ricart Automotive has 428 employees and 144 service bays. Following his grandfather and father, Rick Ricart, general manager, will share his candid philosophy on vehicle personalization and the importance of accessorization. Ricart will be joined by an esteemed and diverse panel that includes such industry experts as Ellen McKoy, Trucking Times magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford; Josh Poulson, Auto Additions Inc.; and Kevin McGowan, Auto Trim Restyling.
Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO
Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. Held Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m. in Las Vegas Convention Center N253, this is a must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.
In addition to this session, the National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer three other free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.
For details on the auto dealer track and to view the complete list of educational sessions visit www.SEMAShow.com/Education.