By SEMA Editors
Bryan Eisenberg returns to the 2013 SEMA Show Online Marketing Conference, taking place Monday, November 4, from 9:00 a.m.–5:00 p.m., to deliver the closing keynote address entitled, “Hidden Secrets of Amazon.” Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content and persona marketing. He was been recognized by eConsultancy members as one of the top 10 User Experience Gurus; was selected as one of the inaugural iMedia Top 25 Marketers; and was a DMEF Rising Star Award winner in 2010.
Amazon.com sold its first book in July 1995. The company did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop big data technologies and push the boundaries of how best to do business on the web. It is now the largest online retailer, capturing about 30% of every e-commerce dollar.
Amazon is 10 years ahead of the curve and even leads strongly data-centric companies, including Walmart. Every business needs to ask itself whether it will adopt big data business strategies. If the answer is "yes," then right now is the time to act. The nature of the game is changing so fast that waiting out the next 10 years trying to decide how or whether to change will leave many businesses in the dust. They will not be able to compete; they won’t even be able to catch up.
In this exciting, perhaps daunting, climate, you are probably wondering how you can start experimenting with and implementing big data solutions that solve your business problems and fit with your business goals. But, how do you do that? What does "using big data to solve business problems and fit business goals" mean? This keynote will ensure you uncover and understand how to use the hidden secrets behind Amazon's success and make it yours.
Eisenberg has been a featured expert by The Wall Street Journal and The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, Toronto Star, Smart Money and Internet Retailer for his thoughts on leadership in the critical area of Internet marketing and improving online conversion rates.
Many conferences this caliber typically run $800 per person. SEMA provides this one for $119 (for members) and $219 for non-members if your register before October 15, 2013. Conference registration includes sessions and lunch.