SEMA eNews Vol. 16, No. 38, September 19, 2013

Research Sells: 5 Must-Attend Education Sessions at the SEMA Show

By Zane Clark

  education
This year’s Education Days at the SEMA Show will offer several timely and relevant, research-driven sessions that will give you a glimpse into future opportunities.
   

Nobody can predict the future, but businesses invest a tremendous amount of resources in trying to be first to market, capitalizing on an emerging trend or maximizing an underdeveloped demographic. This year’s Education Days at the SEMA Show will shake up the Magic Eight Ball by offering several timely and relevant, research-driven sessions that will give you a glimpse into future opportunities.

  • SEMA Market Research: Enthusiast Purchase Journey – What steps do consumers take when searching for and buying performance parts and accessories? New research from SEMA helps you position your products better by exploring the process automotive enthusiasts go through when selecting and purchasing upgrades and accessories. Monday, November 4, 2013, from 9:30 a.m.–10:30 a.m., LVCC N254
  • Google: Road to Winning Drivers – Driving Sales in a Multi-Device World, Powered by ETTN – Building off of the trends and research shared in the morning presentation, Google’s automotive aftermarket team will share the latest product news across search, mobile and video that will enable aftermarket businesses to connect with today’s digital shoppers across platforms and ultimately drive sales. Tuesday, November 5, 2013, from 1:00 p.m.–2:00 p.m., LVCC N260
  • Experian Automotive: Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry, Powered by LTAA – Each automotive customer is different and lives a unique lifestyle; however, those of the same generation often share certain similarities, including their choices, preferences, habits and life experiences. For instance, do millennials prefer performance over economy vehicles? Does Generation X lean toward more luxury brands? By better understanding the preferences and purchasing behaviors of each generation, automotive retailers and manufacturers will be able to stock their shelves with the right inventory and target their customer bases appropriately. Learn what manufacturers, distributors and retailers must do to succeed in the automotive aftermarket environment. Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m., LVCC N254
  • Foresight Research: The New Car Dealer’s Opportunity in Automotive Accessories, Powered by NIADA and PRO – When the dealer experience includes the retailing of automotive accessories, a new profit opportunity is the result. How big is that opportunity and what are the specifics about what the customers expect? Wednesday, November 6, 2013, from 11:00 a.m.–12:00 p.m., LVCC N256
  • SEMA Market Research: UTV Accessorization – New research from SEMA looks at how side-by-side owners modify and accessorize their vehicles. Explore how UTV owners' product selection is influenced by vehicle usage, research habits and shopping channels. Wednesday, November 6, 2013, from 3:00 p.m.–4:00 p.m., LVCC S204

To learn more and view the complete education schedule, visit SEMA Education Days.

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