By Zane Clark
Marty Weintraub, the founder and evangelist of aimClear, will kick-off the festivities at the 2013 SEMA Show Online Marketing Conference (OMC), taking place Monday, November 4, at the Las Vegas Hotel. Register now and save with special early-bird rates.
The Keynote: "Survival Of The Fittest! Navigating (& Dominating) The Great 2013 Online Marketing Buzz Kill"
The year 2013 brought tectonic changes to the online marketing industry, which transcend even the normal tumultuous evolutionary pace. Yep, the marketing cheese has moved and those of us who don't make the cut may not survive in the industry. Still, most marketers are after similar objectives. Attendees will leave with concepts solidified and new ideas surrounding earning:
- Targeted, affordable and scalable search and social traffic that leads to conversions at an acceptable cost per action.
- Real links from sites with good domain authority.
- Authentic social signals from real users of actual authority.
- Insulation of our sites from harsh search engine algorithm updates.
- Amplification of public relations to journalists, bloggers and a myriad of focused media-role users.
- Share of voice measurements that make sense to truly quantify your position against competitors.
Weintraub is a fixture on the international conference circuit. His recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS and Charlotte Search Exchange. Weintraub has spoken over the last five years at SEMpdx, mozCon, PubCon, eMetrics and numerous other global search and social marketing conferences.
Weintraub’s Wiley/Sybex book, Killer Facebook Ads, was critically acclaimed. His second Wiley book, The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success, was released in January 2013. He has written extensively for respected Internet marketing publications, including SearchEngineWatch, SearchEngineLand and Search Engine Roundtable, and been quoted in others, from AdAge to MediaPost. aimClear Blog has been cited as a Technorati “Top 10 Small Business Blogs”, Cison “Top Ten Social Media Blogs” and PRWeb’s “25 Essential Public Relations Blogs You Should Be Reading.” Marty was also named the No. 3 most influential PPC professional.
Join internationally known author, speaker, trainer and agency founder Marty Weintraub as he unravels new SEO, PPC, Social and big data-think paradigms, as they apply to our actual day to day marketing jobs. Be at this session or read about it somewhere else.