SEMA eNews Vol. 16, No. 30, July 25, 2013

Close More Sales Leveraging Consumer Financing

By SEMA Editors

Statistics show that more than 50% of quoted service and repair goes unperformed. Oftentimes, customers are looking for solutions to help them have all of their repairs done at once but just don’t have the money for all of the work at that time.

SEMA members participating in GE Capital's CarCareONE understand how consumer financing can help close more sales by offering qualified customers six-months-deferred interest promotional financing.  

For example, a customer in need of tires and brakes may have expressed the following: "I'll take care of the brakes today, and I’ll return for the tires later.” What are the chances that customer will actually come back to have the work done? However, offering that customer more flexible payment solutions may provide the answer, leading the customer to have all the work performed in one visit. Here’s how it works:

  • Use CarCareONE and leverage the Online Business Center to process instant credit applications for customers.

  • Submit applications directly through the Business Center, and qualified applicants are approved in just seconds for a revolving line of credit that can be used again and again.

  • Advise customers that a solution is available to get all of their necessary work done immediately, while paying no interest when the balance is paid during the promotional period.  

CarCareONE's Consumer Financing Program is one of the many benefits available to SEMA members. Companies that don't currently offer a financing program are encouraged to contact the GE Capital national sales team at 866-209-4457 and find out how to close more sales using CarCareONE.

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