SEMA eNews Vol. 16, No. 27, July 4, 2013

Movers & Shakers: MSD Hosts Drive-In Movie for Collector Car Appreciation Day; Lingenfelter Partners With Continental Tire

  MSD, Collector Car Appreciation Day
In honor of the 4th Annual Collector Car Appreciation Day, MSD Performance will host a drive-in movie at its headquarters in El Paso, Texas.
   

MSD Hosts Drive-In Movie to Celebrate Collector Car Appreciation Day  
In honor of the 4th Annual National Collector Car Appreciation Day, July 12, 2013, MSD Performance will host a drive-in movie at its headquarters in El Paso, Texas. MSD employees and customers are encouraged to cruise their vehicles into the MSD parking lot, eat some popcorn and watch an American movie classic—American Graffiti. Most of the MSD employees are avid car enthusiasts who own some of the coolest street rods in the city. The company invites collector car enthusiasts to join the fun and enjoy a night at the drive-in. The U.S. Senate passed Senate Resolution 176 (S. Res. 176) designating July 12, 2013, as Collector Car Appreciation Day. The Resolution was requested by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. The date marks the fourth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society. 

Lingenfelter Performance Partners With Continental Tire
Lingenfelter Performance Engineering announced an agreement to place Continental Tires on all Lingenfelter vehicles. Continental's line of performance passenger, light truck and SUV tires, including the ExtremeContact line of tires, will be featured on all vehicles that roll out of the Lingenfelter Performance Engineering shop, including Lingenfelter Signature Series cars and trucks, show cars, street rods and race vehicles.

U.S. Bank Named Presenting Sponsor of 2013 Kirkland Concours d’Elegance
LeMay – America’s Car Museum (ACM) has signed an agreement with U.S. Bank to be the presenting sponsor of the 2013 Kirkland Concours d’Elegance, the 11th edition of the Pacific Northwest classic car show. Held on the second Sunday in September, the Kirkland Concours typically hosts more than 100 vehicles which are entered in a variety of judged classes, including antiques (pre-’25), classics (cars built from 1925–1948) and postwar vehicles (’48–’51). Specialty classes for the 2013 event will be announced this summer. Since its inception in 2003, the Kirkland show has become a signature event for the Puget Sound region. This year, as in years past, a portion of the proceeds from the Concours will benefit Seattle Children's Hospital. A ’33 Marmon V-16 Convertible Coupe owned by Aaron Weiss of San Marino, California, captured “Best of Show” honors at last year’s U.S. Bank Kirkland Concours d’Elegance.

Andrew Zeisser, Yokohama
Andrew Zeisser was named the new director of OE sales for Yokohama Tire Corp.
 
   

Andrew Zeisser Named Director of OE Sales for Yokohama
The Yokohama Tire Corp. (YTC) hired Andrew Zeisser as its new director of OE sales. He will be responsible for the company’s OE business in North America and will lead OE sales, engineering and quality functions. Zeisser will be based at YTC’s Detroit, Michigan, office. Prior to joining YTC, Zeisser worked at Hankook Tire America as vice president of OE, and also held various positions at Continental General Tire, including director of automotive engineering. Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires since 1917.

CTEK Power USA Selects The Marx Group for Marketing and PR
CTEK Power USA hired The Marx Group as its agency of record for marketing and public relations. The Marx Group will assist CTEK with marketing efforts, including planning, research, writing and distribution, and representing the company to industry and consumer media.

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