By Monika Earle
YEN's first-ever “SEMA Launch Pad” contest offers executive-level innovators under the age of 40 an industry platform to showcase their business plan for marketing a new automotive product or service.
The competition, which culminates at the 2013 SEMA Show in Las Vegas, offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing new automotive products or services.
“Our industry is made up of innovative visionaries,” said Bryan Harrison, SEMA Launch Pad project manager. “Through the SEMA Launch Pad, we’re hoping to discover new leaders who will pave the way to the future. We’re looking for folks to follow in the steps of the pioneers who started our industry nearly 50 years ago.”
Open to leading executives (president, CEO or owner) who are YEN members, the competition begins with an online application that requires applicants to submit a short video detailing the company’s functioning prototype/concept or product/service available for sale. Ten candidates will be selected to continue to the next round, at which time, Facebook fans will have an opportunity to narrow the candidates down to five.
The top five candidates will then compete at a live event held at the 2013 SEMA Show, where they will make a business pitch to industry juggernauts that compose the judging panel. The winner will receive a booth at the 2014 SEMA Show, an ad in Hot Rod magazine or 4-Wheel & Off-Road magazine, a Family Events sponsorship, web design, graphic design, PR consultation packages and much more.