SEMA eNews Vol. 16, No. 18, May 2, 2013

SEMA Show Booth Space Selection in Progress

By SEMA Editors

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Ninety-one percent of buyers base their decision on whether to attend the SEMA Show partly on which companies are exhibiting.
   

SEMA Show exhibitors are making their marks, as they begin selecting the location for their booths during the Priority Booth Selection Process. The two-week process runs May 2–15, 2013, and begins with exhibitors in North and Central Halls, followed by those in upper and lower South Halls. During this time, the floorplan will be updated every 30 minutes to reflect where exhibitors will be during the actual event on Tuesday–Friday, November 5–8, 2013, in Las Vegas.
 
Attendees are invited to visit www.SEMAShow.com and watch as the floorplan is updated to see what companies are exhibiting and where their booths will be.
 
“The floorplan is updated throughout the process so that exhibitors can monitor the space and know where the available spaces are when it’s their time to choose,” said Tom Gattuso, SEMA director of trade shows. “However, that floorplan is a valuable tool for attendees who want to see who’s exhibiting and where they will be during the event.”
 
Ninety-one percent of buyers base their decision on whether to attend the SEMA Show partly on which companies are exhibiting. While the online floorplan helps buyers see which 2,000 companies are signed up to exhibit, only 21% of buyers are attracted to an exhibitor’s booth based on its location. The top factors influencing a buyer’s decision to visit a booth are product displays (89%), vehicle displays (60%), demonstrations (56%) and the layout of design of the booth (47%).
 
Additional exhibitors will continue to be added to the website as the Show approaches; Companies are able to sign up to exhibit anytime by visiting www.SEMAShow.com/buyabooth.
 
To learn more about the 2013 SEMA Show, visit www.SEMAShow.com.

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