SEMA eNews Vol. 16, No. 16, April 18, 2013

Movers & Shakers: The Marx Group Hires Steffanie Savine and Yoni Kellman; Holley Announces 195 Years of Power Promotion

Compiled by SEMA Editors

  Marx Group, Steffanie Savine, Yoni Kellman, Holley Power PromotionMarx Group, Steffanie Savine, Yoni Kellman, Holley Power Promotion
The Marx Group hired Steffanie Savine (left) as its account executive/marketing director and Yoni Kellmanas account executive.
   

The Marx Group Hires Steffanie Savine and Yoni Kellman
The Marx Group hired two new team members in the Detroit area—Steffanie Savine and Yoni Kellman. Savine joins the company as its new account executive/marketing director. She will be responsible for working with clients who specialize in traditional replacement parts, as well as the heavy-duty market. Most recently, Savine was marketing and communications manager for Fras-le North America in Northville, Michigan, where she was responsible for marketing strategies and tactics in the United States and Canada. Kellman, who joins The Marx Group as an account executive, will focus on automotive and performance aftermarket clients. Kellman was formerly the marketing manager at Motovicity Distribution in Madison Heights, Michigan.

Holley Announces 195 Years of Power Promotion
This year marks Holley Performance Products’ 110th anniversary, Hooker Headers’ 50th anniversary and NOS 35th anniversary. Add it all up and the total is more than 195 years of experience. To celebrate the occasion, the companies have developed some great consumer offers, running April through June. Consumers who buy a Street Avenger carburetor during this timeframe can receive a free mechanical fuel pump, chrome air cleaner or SB Chevrolet valve covers. Consumers who buy any set of Hooker Headers can receive a free Hooker Headers metal sign. Lastly, consumers who buy any NOS nitrous system can receive a free NOS promo pack, which includes a NOS hat, decals and fender emblem. Coupons and redemption details are available at www.holley.com.

Marx Group, Steffanie Savine, Yoni Kellman, Holley Power Promotion
Kristin Sowinski was hired by Jiffy-tite as communications and marketing coordinator to handle the company's OEM, aftermarket and motorsports initiatives.
 
   

Kristin Sowinski Joins Jiffy-tite as Communications and Marketing Coordinator
Kristin Sowinski has been named communications and marketing coordinator for Jiffy-tite's OEM, aftermarket and motorsports initiatives. Sowinski's experience includes media, marketing and Web/PR roles for World Racing Group at Watkins Glen, New York and Concord, North Carolina. She also has experience as an event planner for Charlotte Motor Speedway located in Charlotte, North Carolina. Her most recent assignment was promotions assistant for Entercom Communications in Amherst, New York. Her new role is to develop new aftermarket initiatives and to help manage the most aggressive motorsports consumer marketing campaign the company has ever implemented.

  Marx Group, Steffanie Savine, Yoni Kellman, Holley Power Promotion
Kurt Spitzner was named rally programs director for SCCA Pro Racing—a position that serves as the liaison between SCCA Pro Racing and the Global Rallycross Championship.
   

SCCA Pro Racing Names Kurt Spitzner Rally Director
SCCA Pro Racing announced that Kurt Spitzner was named rally programs director. The new position will serve as a liaison between SCCA Pro Racing and the Global Rallycross Championship (GRC). The GRC, which will be sanctioned by SCCA Pro Racing, holds several rallycross events worldwide, with the majority held in the United States. Another key responsibility of the position is to create increased synergy between the club-level rallycross programs and the professional level series. This includes organizing local volunteers to support GRC events as well as exploring the possibility of staging joint events with SCCA RallyCross participants. Spitzner has more than three decades of experience in the motorsports industry, which includes a prior stint with the SCCA in much the same position, however, on the club side of the organization as director of performance rally from 1998–2003.

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