SEMA eNews Vol. 16, No. 9, February 28, 2013

SEMA Council & Committee News: Register Now for the ARMO HOT Products Showcase

Automotive Restoration Market Organization (ARMO) Hot Rod Industry Alliance (HRIA)
Light Truck Accessory Alliance (LTAA) Manufacturers' Rep Network (MRN)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC) Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

ARMO Logo
Visit ARMO's website.
  armo
ARMO-member restoration products are displayed in front of 100,000+ enthusiasts in the ARMO HOT Products Showcase tent at Spring Carlisle, April 24–27, 2013.
   

Register Now for the ARMO HOT Products Showcase

The annual ARMO New Products Showcase at Spring Carlisle is now the ARMO HOT Products Showcase. If you have participated in the past, you know how much valuable product exposure is available through this event. Only now, the opportunity is available for whatever restoration product you would like to showcase (limit four per company); not just “new” products.

The event takes place April 24–27, 2013, in Carlisle, Pennsylvania, and online registration is now open. Put your “hottest” restoration product directly in front of 100,000+ restoration enthusiasts at Spring Carlisle. Each product is professionally photographed while on display, and the photos are posted in a gallery on the ARMO website, so the exposure only begins at Carlisle.

This is available only to ARMO members, and is included with the annual ARMO membership fee. Don’t miss out, register your products now!

For more information, contact Jim Skelly at jimsk@sema.org.

Join the Discussion

The Automotive Restoration Market Organization (ARMO) will once again hold its Long-Range Planning and Industry Discussion session in conjunction with the Hotrod & Restoration Trade Show in Indianapolis. The meeting takes place Wednesday, March 13, 2013, in room 245 of the Indiana Convention Center from 3:00 p.m.–5:00 p.m. An industry networking mixer follows immediately from 5:00 p.m.–7:00 p.m. RSVP Now!

“The Hotrod & Restoration Trade Show is a natural fit for a restoration gathering,” said ARMO Chairman Alex Tainsh of PUI. “And it is the first large event for our restoration and hot-rod segments. It’s a great opportunity for us to gather and discuss issues, challenges and opportunities. We had a good turnout last year, so we are utilizing the same format and schedule again for 2013, with a short, two-hour meeting followed by a true networking mixer. All industry professionals are welcome to attend both the meeting and the mixer.”

Be a part of the restoration industry’s future. Be a part of your company’s future. Make plans to participate in the ARMO Long-Range Planning and Industry Discussion session and Networking Mixer. Please RSVP for the event.

For more information contact Jim Skelly at jimsk@sema.org.

Small Business Boot Camp

The ARMO Small Business Boot Camp seminars are filling up fast! ARMO is once again hosting a series of seminars Saturday morning, March 16, 2013, at the Hotrod & Restoration Show in Indianapolis, and pre-registrations are filling the rooms. Industry experts will participate in various panel discussions to share their experiences with restoration and hot-rod business owners. Attendees may register on the Hotrod & Restoration website.

ARMO Small Business Boot Camp Seminar Schedule

Saturday, March 16, 2013

Indianapolis Convention Center

Session 1, 8:00 a.m.–9:00 a.m.

1. “Sourcing Parts—It’s Not Only About Price.” A panel of experienced car builders and manufacturers will discuss various aspects of getting the right parts for the job and building long-lasting relationships with suppliers.

2. “He Asked for the Wrong Thing and Wants Me to Pay for It.” Professional builders and retailers will share their experience on being proactive with customer service and how to order it or build it "right, the first time."

Session 2, 9:15 a.m.–10:15 a.m.

3. “Social Media: How to Use Content to Generate New Business.” Now that you have a website and you're on Facebook, industry experts will show you how to convert content into new business.

4. “Business of Small Business.” Panel of industry experts will discuss trends in the restoration industry.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the January/February issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo  
Visit HRIA's website

Hot Rodder Highlight

Bob Shetrone, Progressive Automotive Inc.

HRIA would like to welcome Bob Shetrone, president of Progressive Automotive Inc. Shetrone started his business 32 years ago because of his love for hot rods and he wanted to build parts for them. His passion runs in designing, building and refurbishing these cars. “Hot Rodders were the first recyclers,” he says.

In his spare time, Shetrone is currently working on a ’55 Chevy 210 Handyman wagon for his wife. His love for ’55 Chevy cars started when he saw the movie American Graffiti, which he has seen so many times that he can recite almost every word. For this reason, no one else will watch it with him.

Shetrone has been married to his wife Amy since 1992. They have two children—a daughter Taylor and “car guy” Sam.

  ford
Brett Littlefield's ’67 Ford Galaxie 500 fastback.
   

Brett Littlefield, Auto Meter Products Inc.

Another new HRIA member is Brett Littlefield, OEM, commercial and military sales manager of Auto Meter Products Inc. Current SEMA Board member Jeep Worthan convinced Littlefield to come work with the company 11 years ago.

When Littlefield isn’t making sales calls, he is working on his ’67 Ford Galaxie 500 fastback. He chose this car for its uniqueness—it's nearly 18-ft. long. He enjoys attending local car shows to show off his prized possession.

Professionally, Littlefield received his MPA from Northern Illinois University, capturing all major high-performance OEM platforms in Detroit. On a personal note, Littlefield is married and has a son, Chase, who is a Ford fan.

Are you on Facebook, LinkedIn or Twitter? HRIA Is!

Be sure to follow HRIA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the January/February issue of SEMA Member News.

For more information about HRIA, contact Zane Clark.

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LTAA Logo  
Visit LTAA's website.  
  training
Affordable and effective online product training is now available through the SEMA Product Training Center on SEI’s website. The online training is designed to enhance and expand existing training programs, making product information available to virtually anyone with an Internet connection.
   

LTAA Product Training a Reality

The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product training program—the SEMA Product Training Center. A joint effort between LTAA and SEI, this new program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to reach only a handful using traditional means. At the same time, it provides resellers with an effective, efficient and consistent method of educating their sales staff. Sign up and participation is open to all resellers, free of charge.

The SEMA Product Training Center is designed to be easy to use and includes simple enrollment. For more information or to sign up for a training module, visit the SEMA Product Training Center.

Are you on Facebook, LinkedIn or Twitter? LTAA Is!

Be sure to follow LTAA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.

LTAA Column in SEMA Member News

Read LTAA's column featured in the January/February issue of SEMA Member News.

For more information about LTAA, contact Jim Skelly.

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MPMC Logo  
Visit MPMC's website.  

MPMC Business Guidelines Manual

MPMC members may now reference and download the MPMC Business Guidelines Manual from the new MPMC Learning Track on the SEMA Education Institute (SEI). Previously available only in hard copy, MPMC members now have this valuable information at their fingertips via an Internet connection.

Written, produced and designed specifically for performance product manufacturers, the manual addresses the many challenges such companies face. Definitions, resources, options and examples also are included in the various sections of the manual. Each section is written in simple details, making it quick and easy to read. Sample documents and verbiage are also included to help members decide which practices will be best for their individual businesses.

Chapters and topics include:

  • Bar codes
  • Catalogs and price sheets 
  • Cooperative advertising programs 
  • Counterfeiting 
  • Debt collections 
  • Electronic Data Interchange 
  • Freight policies 
  • International business 
  • Manufacturers reps 
  • Minimum Advertised Pricing (MAP) 
  • Packaging 
  • Insurance 
  • Terms and Conditions

Go directly to the MPMC Education Track on SEI to begin taking advantage of these MPMC-member benefits.

Not yet an MPMC member? Download an application or contact Jim Skelly at JimSk@sema.org or 909-978-6690 for more information.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the January/February issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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mrn  
Visit MRN's website.  

What Does It Mean to Be a Sales Professional?

SEMA’s Manufacturers' Rep Network (MRN)
hosts a discussion group on Linkedin for professional reps and sales
agents. Recently, MRN asked the question, “In one word, what does it
mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRN at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? MRN is!

Be sure to follow MRN on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrn and use the links in the top right-hand corner.

MRN Column in SEMA Member News

Read MRN's column featured in the January/February issue of SEMA Member News.

For information about MRN, contact Zane Clark.

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PRO Logo  
Visit PRO's website.  
  kersting
SEMA President and CEO Chris Kersting addresses guests at PRO’s 2012 Novemberfest Industry Reception.
   

A Community of Accessory “PROs”

Professional Restylers Organization

Year Established: 1988
Leadership: Eldon Bracken, chairman; Jeff Fink, chair-elect
SEMA Council Director: Zane Clark
Cost: Manufacturer/Importer: $150; Warehouse/Multiline Distributor/Manufacturers’ Rep: $75; Installer/Restyler/Accessory Retailer/Service: $50
Industry Served: Restyling, specialty and automotive appearance companies
Website: www.sema.org/pro

Top Three Reasons to Join PRO

  • Business Tools & Resources: The Professional Restylers Organization (PRO) provides its members with effective programs and materials to help them grow and prosper. From the organization’s Sales Training Manual and Business Development Guidebook to the “Fast Track to Accessorization” brochure and hands-on training conferences, PRO offers its members invaluable marketing and training advantages.
  • Networking: PRO members connect with peers, colleagues and suppliers at SEMA-sponsored trade shows, PRO council meetings, functions and special events. PRO members receive priority registration and discounted or free rates.
  • Industry Awareness and Recognition: Members receive quarterly communications highlighting PRO activities and pertinent industry news. During the SEMA Show in Las Vegas, PRO members are given special invitations to attend the annual NovemberFest awards reception that pays tribute to industry leaders.

Message From the PRO Chair

Membership in a council is one of the greatest benefits of being a SEMA member. You are able to connect with people and companies that work with and represent your segment of the industry. Once you get involved, you see just how much work is done behind the scenes to preserve and grow the automotive aftermarket for the future. From the educational opportunities and increasing your professionalism and skill set to legislative concerns, the councils focus on maintaining a healthy industry.

—Eldon Bracken, President, Graphic Mart

PRO Select Committee Testimonial

Serving on the PRO council has given me the opportunity to gain valuable knowledge about other segments within our industry and the challenges that we face in this increasingly competitive market. Through working with our peers, we strive to provide value-added programs to our member companies and allow them a forum to address industry issues.

—Brian Champa, General Sales Manager, Check Corp.

PRO Member Testimonial

I believe that being a member of PRO keeps Auto Trim Restyling at the forefront of all that’s current in our industry. Staying in the loop and ahead of our competitors is the difference between a restyler and a PRO restyler.

—Kevin McGowan, President, Auto Trim Restyling

Connect With Us:

  pro
   

Accelerate Sales and Profits with Vehicle Accessorization

Does your current business model include dealer accessory sales? Would
you like to expand your portfolio by selling to new- and used-car
dealers? The Professional Restylers Organization (PRO)—a
SEMA council—has developed several business-critical tools that can
help you do just that. Below is an excerpt from PRO’s “Fast Track to
Accessorization” flyer that is provided free to PRO members and geared
toward helping dealer principals better understand how accessories can
increase their sales and profitability.

“Things are looking up. Customers are easing back into the market,
sparking slow but steady sales growth. But a measure of uncertainty
lingers. Fuel prices are spiking. Inventories are tight. Light-duty
truck sales are soft. Now more than ever, dealers need to find new ways
to maximize gross profit on every vehicle they sell and gain a
competitive edge with products that drive up sales and keep customers
coming back for more.

It’s all about implementing innovative strategies to attract new buyers
and create high-margin profit centers throughout your dealership. And
now is the time to discover untapped opportunities to dramatically
increase sales and profits—and earn your share of a multi-billion-dollar
market—through vehicle accessorization.

Consider the facts:

  • Vehicle accessorization is big business; call it restyling,
    customizing or accessorizing. The specialty-equipment industry generates
    $28.6 billion-a-year in direct retail sales. And a notable 40% share of
    the total market—$11.09 billion—comes from sales of auto and truck
    accessories. High-profit personalization products your customers want
    and that you could be selling.
  • Accessories influence vehicle purchases; it’s a fact. Consumers who
    see accessories on display at new-car dealerships are more inclined to
    purchase a specific model simply because it’s been customized. Even more
    impressive: accessories influence more than one million new-vehicle
    sales each year.
  • Consumers spend big bucks on accessories. Style-conscious consumers
    willing to pay a premium for personalized vehicles typically spend
    $1,000 to $3,500 per vehicle annually on accessories after the sale.
    That leaves a lot of money on the table. Money they should be spending
    at your dealership.

Consumers buy appearance and performance enhancements, mobile
electronics and custom wheels and tires. They’ll buy them from you if
you have them, or from somebody else if you don’t.

If you are a PRO member and would like to order copies of the “Fast
Track to Accessorization” flyer or would like to learn more about
getting involved in PRO, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the January/February issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo  
Visit SBN's website.  

SBN Members Map Updated

Fellow SBNer Susan Carpenter has been working hard in updating the SBN members map, including adding new members and member location changes.

This map serves a great purpose. It allows SBN to find fellow members in our area so we can make connections year round. So check out the SBN members map and get to networking!

Join the discussion on MySEMA!

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the January/February issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo  
Visit SPC's website.  

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the January/February issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo  
Visit WTC's website

  wtc
Freedom Tire Distributors' Tom Hofmann (Left) and SEMA WTC Hall of Fame inductee Joe Findeis attended the luncheon to meet and network with wheel and tire dealers from across California.
   

1-800EveryRim.com Hosts Networking Lunch for Tire Pros

Hosted by Billy Eordekian of 1-800EveryRim.com,
a tire industry networking luncheon provided an ideal atmosphere for
leaders to discuss business and recognize a few of their own.

Among those recognized were Joe Findeis of Wheel
Consultants, who had been inducted into the SEMA Wheel & Tire Council
Hall of Fame. He was introduced by Wayne Williams of Exsell Marketing. Also honored were the late Bruce Scher of Scher Tire and representatives from Daniels Tire
Service, which had achieved 100 years in business.

Past California Tire
Dealers Association (CTDA) presidents
were acknowledged, including Paul Bobzin, who is also a past president
of the NTDRA—the forerunner of the Tire Industry Association (TIA).
Board members Jay Goldberg and Ed King were
recognized and then board member Scott Highfill of Great Western Tire
talked about the active San Diego region of CTDA.

Board Members Ed King and Eordekian, representing the CDTA, helped facilitate the
afternoon. According to Eordekian, “1-800EveryRim.com will continue to
support these events because it is always interesting and satisfying to
see the attendees intermingle and exchange conversation. This is an
opportunity for businesses to come together, share common experiences
and help promote the industry.”

At the end of the day, Eordekian puts things in perspective by sharing a
motto of 1-800EveryRim.com: “check, recheck, recheck and deliver—it is
important to guarantee customer satisfaction."

Among the more than 50 guests in attendance included: American Tire
Distributors, Bob's Tire Service, Capital Original Wheels, Commercial
Tire, Daniels Tire Service, Dapper Tire, Discount Tire Centers, Exsell
Marketing, Fairmont Tire, Freedom Tire Distributors, Golden West Tire,
Grand Prix Tire, Great Western Tire, ITDG, Jewell Tire, King's Discount
Tire, King's Tire Wholesale, La Canada Firestone, Leiniger & Short,
LKQ Keystone, Mountain View Tire, Parts & People magazine,
Pep Boys, Performance Plus Tire, Pete's Road Service, SEMA, Sunrise Auto
Center, Tire Dealers Warehouse, Turbo Wholesale Tire, Westcoast Tire,
Wheel Consultants – The Ultimate Wheel & Tire Plus Sizing Guide and
Wholesale Tire Distributors/American Tire Depot.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the January/February issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo
Visit YEN's website


YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA
website and that anyone can be nominated? To view previous selections
or to make a nomination, visit www.sema.org/yen.


Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the January/February issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent
focused niches within the specialty-equipment industry. These groups
are comprised of elected volunteers (Select Committee) who guide and
direct council activities while representing the membership at large.
Although each council acts independently and represents a different
segment, they are all focused on the betterment of the industry as a
whole.

The value councils provide SEMA and the industry is beyond refute.
It is inspiring to witness a diverse collection of company
representatives, many of which are direct competitors, come together
and develop educational, training, youth awareness and networking
events that are, at the core, designed to give back and promote
business. An equally important council function is to ensure that
SEMA sustains a pulse on the industry and maintains a
presence with its members.

The question is often asked, “Why should my company join a council?”
The answer is simple. SEMA councils open the doors and provide you
exposure to industry leaders, decision makers, trendsetters and a
community of like-minded individuals who share your passion and desire
to see business succeed and prosper. Once the doors are open, it is your
responsibility to take advantage of the benefits by becoming actively
involved.

Learn more today
.

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