SEMA eNews Vol. 16, No. 5, January 31, 2013

Movers & Shakers: WAAI Honors Jody DeVere; Mishimoto Automotive Receives State Grant for Employment Growth

By SEMA Staff

Here is a brief look at some of the recent news and updates happening in
the specialty-equipment industry. Know someone who is moving on or
moving up? Have some company news you would like to share? Let us know
and the news may appear in an upcoming issue of
SEMA eNews. Send your
items for consideration to editors@sema.org.

  aftermarket news, automotive aftermarket news, aftermarket business
Jody DeVere, founder and CEO of AskPatty.com, will receive the Women’s Automotive Association International (WAAI) Distinguished Service Award February 9.
   


Jody DeVere to Receive Distinguished Service Award From Women’s Automotive Association International

Jody DeVere, founder and CEO of AskPatty.com, will receive the Women’s Automotive Association International (WAAI) Distinguished Service Award during the 14th Annual WAAI Spirit of Leadership Awards Reception, Saturday, February 9, at The Peabody in Orlando, Florida.

DeVere founded AskPatty.com in 1999 as a social media site to provide
expert advice to women on automotive-related topics and to teach
strategies to enhance women’s experiences in dealing with
automotive-related businesses through the AskPatty.com Certified Female
Friendly program. Currently, more than 7,000 individuals employed in
auto dealerships as well as tire, collision and repair centers, hold
AskPatty certification credentials. A long-time member of the WAAI Board
of Directors who previously served as chairman, DeVere currently holds
the position of vice chairman and treasurer. She is also a member of the
Car Care Council’s Women’s Board, California State Advisory Board
for SkillsUSA and SEMA Businesswomen’s Network.

WAAI will also present Spirit of Leadership awards to four prominent industry women: Joy Libert-Gelb, president of Yonkers Motors; Barbara Pilarski, vice president of business development for Chrysler Group; Margery Krevsky, founder and CEO of Productions Plus-The Talent Shop; and Andra Rush, CEO of Rush Trucking.

Mishimoto Automotive Receives State Grant for Employment Growth
Mishimoto Automotive recently received a grant from the state of Delaware for employment growth. According to an article published on delawareonline.com, the  Delaware Economic Development Office awarded the company money to help offset the costs of hiring five employees in marketing, accounting, engineering and support staff, as well as additional money for capital expenses. Mishimoto President Mike Sullivan said that the grant was developed for
employers who are growing and building a long-term home in Delaware, and
that process was fairly painless, requiring a proposal with growth
estimates, etc. Read the complete article, "Auto performance parts maker expanding with state assist."


Trick Flow and Summit Racing Equipment Partnership

Trick Flow Specialties has been named the official cylinder head company of the Summit Racing Equipment Motorsports Park, starting with the 2013 racing season. Characterizing the partnership as an opportunity to reach a broader range of racers and fans, Trick Flow will display its products at many of the track's major events. The company will also return as the sponsor of Fright Night at Summit Racing Equipment Motorsports Park's Halloween Classic in October.


Holley Provides NOS Installation and Tuning YouTube Videos

Holley Performance Products has a full list of NOS Nitrous Oxide Systems installation and tuning videos available on the company's YouTube channel, www.YouTube.com/HolleyPerformance. There are a total of 18 videos covering how nitrous oxide works, complete kit overviews, installation details, system operation, tuning and more. The videos include animations and step-by-step, underhood video footage.

  aftermarket news, automotive aftermarket news, aftermarket business
Catherine Bach of "The Dukes of Hazzard" and "The Young and the Restless" will be available for autographs and photos during the 44th Annual O'Reilly Auto Parts Rod & Custom Car Show,
February 23–24.
   


Catherine Bach, TV's Daisy Duke, Joins 44th Annual O'Reilly Auto Parts Rod & Custom Car Show

Catherine Bach of "The Dukes of Hazzard" and "The Young and the Restless" will be available for autographs and photos during the 44th Annual O'Reilly Auto Parts Rod & Custom Car Show,
February 23–24. Visitors will see some of the hottest street rods,
custom cars, street machines, race cars, pickups and motorcycles. The
event will be held at the Monticello Berndes Center, 766 North Maple
Street in Monticello, Iowa, about 35 miles from Cedar Rapids or Dubuque on
U.S. Highway 151. More information is available at www.rodandcustomcarshow.com


Advanced Clutch Technology Launches New Website

With the goal of streamlining its interface to help users find content quickly, Advanced Clutch Technology launched a new website, www.advancedclutch.com. The company reports that the new online destination is modernized, with a clean format that is easy to navigate. Among the enhancements to the website is a new account management system, which makes it easier for customers to track recent orders, rate products purchased and save shopping carts for future purchases.


Royal Purple VP of Sales Transitions to Consultant Role

Royal Purple Vice President of Sales and Marketing Mark McFann has elected to transition from the day-to-day management of the company’s marketing and consumer sales to a role as a contracted consultant for the company. “It’s been a blessing to steward Royal Purple from a start-up brand sold at 300 locations to one that is now sold in more than 30,000 locations across the United States and other countries,” said McFann.

In addition to his new role with Royal Purple, McFann has joined marketing consulting company Cast a Long Shadow. He is also a principle for the company Xecu Group, whose EZ Waiver product provides cloud-based complete electronic waiver and risk-management application.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

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